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WHITEPAPER: Using Channel Data to Drive Channel Sales

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Lisa Pavy Friday, 20 November 2015 20:11

For channel managers in companies large and small, today’s urgent question is “How do I capitalize on channel data?” By capitalize, think monetize. In other words, how can your investment in collecting, cleansing and enhancing data from the channel yield a measurable return in dollars, either in the form of increased sales, lower operating costs or business efficiencies that drive more revenue to the bottom line?

 According to McKinsey & Company, organizations that have learned to harness big data and analytics show productivity rates and profitability that run 5 to 6 percent higher than those of their peers. Companies that sell the majority of their products or services indirectly through the channel have an opportunity to realize similar gains by learning how to use channel data and analytics.

Download the white paper now to learn more.