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  • General Information

  • Job Title
    Managing Director
  • Bio
    As the founder of Optera, Cole Sandau is the managing director, providing direction and vision to the company. Cole has extensive experience in market strategy and customer insight, including 20 years of practical, hands-on experience in developing and executing core marketing and sales programs.
    Cole is a recognized industry leader in the design and execution of integrated marketing, value selling and go-to-market programs. He has pioneered the use of customer experience models as a business management framework and adapting experience models to multi-tier distribution models.
    Prior to founding the Optera Group in 2005, Cole played key market strategy and development roles within leading technology companies, including StorageTek, Sun Microsystems, Qwest Communications and SpectraLink.
    Cole has degrees from the School of Management at Purdue University and attended the executive program at the University of Chicago Graduate School of Business.
    About The Optera Group:
    The Optera Group is a hybrid business-to-business consulting firm that combines innovative sales and marketing knowledge, sophisticated creative design, and the use of emerging technology to help our clients drive revenue by creating exceptional customer experiences with a focus on sales enablement, mobile sales and marketing, visualization, video and animation. Founded in 2005, the Optera Group is located in Westminster, Colorado.