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Job Title: Managing Director

WEBINAR: MDF and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

Telephone+44 118 912 1200
PRESENTATION: How Do We Train Our Partners to Move from Being Plumbers to Selling Real Business Outcomes to their Customers?

Robert Saxe, ,

Today, end user customers are expecting more from their partners. Gone are the days when a partner could merely get certified then have a good business by simply reselling kit and conducting simple installations. Now, end users are asking for total solu ...

Category:Channel Sales
WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns

Michael Kelly, ,

www.tslchannels.com

Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...

Telephone+353 5991 36700
WEBINAR: The Hybrid Sales Channel: Bridging the Gap Between Direct and Indirect Sales

Rich Blakeman, ,

End customers are continuing to change the way that they buy, creating a market mandate for vendors and partners to change the ways that they sell: being focused on the outside-in, in their coverage strategies and execution all the way down to the direct ...

Category:Webinars
WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

Michael Kelly, ,

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

PRESENTATION: Getting the most out of your Channel Marketing Investments

Tony White, ,

www.birchworldwide.com

What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...

Category:Marketing
Telephone+44 118 912 1200
WHITEPAPER: Measuring the ROI of Marketing Campaigns

Michael Kelly, , ,

www.tslmarketing.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

WEBINAR: Getting More from Events – Best Practice in the IT Sector Worldwide

Michael Kelly, ,

www.tslchannels.com

Many technology companies are reinventing their event marketing process to maximise synergies with other marketing tactics. By adopting a more integrated approach, focused on the customer buying cycle, these companies are making events a more effective co ...

Category:Marketing
WHITEPAPER: Measuring the ROI of Marketing Campaigns

Mike Kelly, ,

www.tslchannels.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

Category:Marketing
WEBINAR - The Changing Role of the Channel

Carlos Blanco, ,

Produce margins are dropping globally and partners are desperately looking for other sources of revenue. A move to services is natural for many. But with a perceived lack of sophistication and robust business models, many IT manufacturers still think that ...

WHITEPAPER: MFD and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

The business of selling through channels is enormously complex. Companies have different cultures, different partner types and tiers, and different product groups. Effective MDF and Co-op programs have an important role to play in making it work. This ...

WHITEPAPER: Getting the most out of your Channel Marketing Investments

Tony White, , ,

www.birchworldwide.com

Birch Worldwide specialized channel marketing services and operations organization faced a serious challenge with one of their clients: They needed to double the benefit generation of the client’s top program, with evidence to back up those results, on a ...

WEBINAR: What are the biggest challenges and struggles Partners encounter when working with their vendor?

Bill Kelly, , ,

www.birchworldwide.com

Partner Helpdesks are no longer the call centers of the past. While Helpdesk services continue to be tactical by nature their strategic values is rising. As the “front door” to the vendor, the Helpdesk is the first point of contact with its Partners. This ...

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WHITEPAPER: Convergent Technology Channels

Guy Swarbrick, ,

An analysis of convergent Technology Channels that answers a number of key questions. What are customer expectations – how should customer value propositions be configured to meet these? What should be the role of channel partners in delivering these ...

WHITEPAPER: Enabling Partners to Win “White Space” Business

Michael Kelly, , ,

www.tslmarketing.com

First, it is more difficult for any lead generation team to gain traction and identify opportunities in those accounts. Whether it is a vendor lead generation team, business partner, or agency team, it is going to be tougher to break into those accounts i ...

WHITEPAPER: Selling Skills

Isobel Rimmer, ,

Just how can companies compete in today’s market; growing sales revenue, maintaining sales margins, accessing more customers? How can vendors maximise the potential of their sales teams and those of their partners and resellers?

WEBINAR: Skill Sets Channel Account Managers Need

Isobel Rimmer, ,

Listen to a recorded webinar by Isobel Rimmer, Managing Director of Masterclass discussing the importance to ensure channel account managers have the skills needed to understand partner business models. Isobel outlines how to develop the expertise requ ...