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  • Channel Focus North America 2016

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    Our 10 Point Charter

    1. To create an environment which both tackles and provides answers to, the most important Channel issues of the day

    2. To work with over 20 of the industries Channel leaders, to develop an agenda, that covers the most important issues that affect Channel professionals today

    3. To recruit speakers, who are experts on these issues and to work with those speakers to develop informative and actionable presentations

    4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them

    5. To look after and treat every event attendee as though they were guests in our own homes

    6. To create an event that is exceptionally well run and managed

    7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions

    8. To create social events which combine a very fun environment with an ambience that encourages and enables our guests to meet and network with one another

    9. To create a forum where groups like the women’s leadership council can discuss key issues affecting the industry

    10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event

    Channel Focus North America with Latin America 2016 is the event for the technology industry that brings together the IT and telecom industries' most effective channel sales and marketing strategists.

    DATE: Tuesday, April 19, Wednesday, April 20 & Thursday, April 21, 2016

    LOCATION: 
    Loews Hollywood Hotel 
    1755 North Highland Avenue
    Hollywood, CA 90028
    Phone: (323) 856-1200

    Hotel Accommodations
    Baptie & Company has arranged a special group rate of $229.00 + tax per night for single occupancy. Please book your hotel reservations no later than March 31, 2016 to receive the special group rate. You may book by calling  Loews Reservation Center at 1-855-563-9749 or Loews reservations online at https://resweb.passkey.com/go/ChannelFocusNA2016. Please quote "Baptie & Company/Channel Focus" to receive the special rate.

    About
    Now in its 19th year, Channel Focus North America is recognized as the World’s No 1 event for Senior Executives Managing the Channel in the leading Companies in the IT/Telecom Industries. It is the conference that defines the strategies and tactics leading vendors are using to grow and develop their businesses.

    Over the past 19 years, the conference has built a reputation for sourcing the finest speakers, talking about how they are combining radical new thinking and proven strategies to successfully open up new channels, and redefine existing, channel sales and marketing methods.

    In April 2016 over 250 of the leading thinkers in the channel will gather in Hollywood at the event that brings together the IT and telecom industries' most effective channel sales and marketing strategists.

    Channel Focus is the most important conference of its kind because it achieves 2 things it is the forum that defines the future of the channels it is also the forum where Channel leaders share actual programs they are using to drive their Channel success today!

    Who should attend?
    If you are involved in any aspect of Channel Marketing and Sales, Channel Development, marketing communications, or Channel Strategy - you should be there! Over 250 Channel Executives in the leading companies in the IT/Telecom companies will join us in Hollywood on 19/20/21 April 2016.

    Companies who have attended mix the Traditional industry leaders such as HP, IBM, Intel, Microsoft, Cisco, Sap, Comcast Business etc. with the emerging Cloud leaders such as Salesforce.com, Google, Netsuites, Intacct and Rackspace. Virtually all the top 1,000 companies in the IT/Telecom industries have attended Channel Focus and in virtually every case they have attended multiple times!

    Conference attendees come from all over the IT and Telecom Industries. Some are experts who attend to stay current on the latest trends and directions. Others are Sales and marketing Executives interested in finding out more about the very latest programs that are being used to drive increased Channel Sales and Channel Partner engagement today.. These attendees, plus the speakers and workshop leaders who stay and participate in the entire conference, make for a powerful interactive experience!

    What will you learn?
    Do you want to know more about building a really effective Cloud Channel? Do you want to understand more about IoT (Internet of Things) and how this may impact your Channel Partner Strategies? Do you want to understand the latest thinking on the programs that are really driving Channel sales in the It/Telecom industries/ Then this is the event for you. At Channel Focus you'll learn the strategies and tactics leading companies are using to grow their market share.

    At Channel Focus you'll gain invaluable insights into the very latest thinking on the channel.

    At Channel Focus, the most knowledgeable experts from the leading computer related hardware, software, peripherals, telecoms and services vendors will share with you how they drive business through a variety of established and emerging indirect channels.

    But probably most important of all, as a Channel Focus attendee you'll take away real strategies and tactics that you can build into your programs to increase your sales and improve the focus and effectiveness of your channel partners.

    Industry Updates

    You'll get the latest quantitative data on buyer behaviors, what products are flowing through which channels, emerging and declining categories, where they're headed for the future, and what that means to you.

    Strategic Channel Marketing Presentations

    Speakers will present on key issues like the impact of cloud on your channel strategy, new routes to market, multi-channel strategies and suggest how you can adapt your activities to capitalize on these opportunities.

    Best Practice Presentations

    These are very specific presentations on real world channel strategies that have actually worked, presented by the people who have actually made them work! You'll take away dozens of ideas that you can immediately apply to your own situation.

    Tactical Presentations

    These presentations focus on how to do and how to improve fundamental sales, marketing and operational activities like MDF and co-op, partner training, lead handling and more. You'll come away with checklists of do's and don'ts to implement or enhance your programs.

    Conference Speakers

    Channel Focus North America brings together the most knowledgeable executives from leading computer related hardware, software and peripherals vendors, channel partners and enterprise customers.

    So join over 250 of the most important channel thinkers at Channel Focus 2016.

    Networking opportunities

    Contacts & Community

    During the workshops, at breakfasts, lunches and special evening function you'll have unrivalled opportunity to meet with the speakers and attendees.

    You'll make friend that will last a lifetime – we even have a number of marriages that have resulted from meeting at the event!! You’ll meet contacts, key sources of help and establish relationships that will help you do your job long after this year's conference is over. A great networking opportunity!

    Previous

    Here's a selection of some of the participating companies:

    3Com, Abila, Absolute Software, Acterna Corporation, Actian Corp, Actiontec, Adaptec, ADAPTIVE PLANNING, Adistec, Adobe Systems, ADTRAN, Advanced Call Center Technologies, Advanced Micro Devices (AMD), Aerohive Network, Agilent, Agilent Inc., Agilysys, Alcatel-Lucent, Alvaka Networks, Americas Market Intelligence, Anritsu, APC by Schneider Electric, Aqueduct, Arris, Arrow Electronics, Aruba Networks, Aspect Software, Aspen Marketing Technology Group, AT&T, Atlantic Technologies, Autobytel, Autodesk, Avaya, Avnet, Avocent, Barracuda Networks, Bentley Systems, Birch Worldwide, BitDefender LLC, Blackbaud, Blue Coat Systems, BMC Software, Borland Software, Bramasol, Brightstar, Brocade Communications, BSA International, BT, Bulltick Capital Markets, CA Technologies, Cable and Wireless, Campaigners, Canon USA, Cardiff Software, Cascade Business Group, Centennial Software, CenturyLink, Ceyoniq, Changepoint, Channel Enablers A division of Miller Heiman Inc  , Channel Executive, Channel Navigator, Charter Communications, Check Point Software Technologies, Ciena, Cisco Systems, Citrix Systems, Cognos, Cologix, Comcast Business Services, Comergent, Compass Aerospace, compuBase, Computer Associates International, Compuware Corporation , Concord Communications, Context World, Corel Inc, Cornerstone OnDemand, Coyote Point Systems, Data Kinetics Ltd, Data Systems Worldwide, Datacard Corp, Datto Backup, Dell, Delta Products Corp, Demand Logic International, Digital Impact, Digium, EarthLink, Eastman Kodak, EDS, Elron Electric Industries Ltd, eMarketer, EMC, Emerson Network Power, Endace, Enterasys Networks, Environmental Systems Research Institute, Epicor Software, EPI-USE Labs, Epson America, ESRI, Eurologic Systems, Evault, Extensis, Extreme Networks, FEA, FFWD, FileMaker, FileNET Corporation, Fluke Networks, Fortinet, Fortress Technologies, Front Range Solutions, Frontline Solutions, Frontline Specialists, FRx Software, F-Secure Inc, Fujitsu PC, Furukawa Brazil, Gartner, Genesys Lab, Gigamon, Global Technology Distribution Council, Google, Group One Software, Guidance Software, Gyrographic Comminications, Hard Dollar, Harris Automation, Harte-Hanks, HBR Technologies, Hewlett Packard, Hitachi Data Systems, Honeywell, Hostway, HP, Hughes Network Systems, I.B.I.S, IBM, Imation, Indus International, INETU, Infocus, Infonet Services Corporation (BT Infonet), Infor Global Solutions, Informatica Corporation, Information Builders, Infowave Software, Ingenium, Ingram Micro, Insider Marketing/Insider Creative, Intacct, Integra Telecom, Intel , Intelepeer, Intelsat, Interland, Intermec Technologies, Internet Security Systems, Interwork - Canada, Intuit, Iomega, IPED, Ipswitch, ITA Group, Inc., ITM Channel Marketing, JDL Technologies, Inc, JDSU, Juniper Networks, Kaspersky Labs, Kerensen Consulting, Keysight Technologies, Kofax, KPG, Lawson Software, Legato Systems, Let's Talk Business, Level 3 Communications, Lexmark International, Lexmark Latin America, Liebert, Lionbridge, Lumension, Made2manage Systems, Market One, McAfee, McDATA Corp, Media Cybernetics, Microchip, Microsoft, Milan Technologies, MindGame Marketing, Mitel Networks, Motorola, MRV Communications, MTC Performance, MTS-Integratrak, N-Able, NCR, NEC, NetApp, NetIQ, Netmanage, Netop, NetSuite, Network Associates, Networks 2000, Nokia, Nortel Networks, Novell, Nuance , Oce-USA, Omtool Ltd, OpenText, Optera Group, Optio Software, Oracle, Overland Storage, Palm One, Panasonic, Panduit, Panorama Corporation, Parametric Technology Corporation, Partner InSite, Patchlink, Perks, Phoenix Technologies, Pigs On the Roof, Plextor, PM Consulting Group, Pointbase, Polycom, ProClarity, Progress Software, Proofpoint, Inc., PRTM, Psion, PTC, QAD, inc., Qualcomm Inc, Qualys, Quantum, Quest Software, Inc., Rackspace, RADVISION, Raritan, Red Hat - Atlanta, Reed, Renesas (NEC America), Requisite Software, Research In Motion, Ring Central, Riverbed Technology, Rockwell Automation, RSA Security, S1 Corporation, Sales Alliance, salesforce.com, Samsung, Sandlot, SAP, Schneider Electric, Scribe Software, Seagate, SecureWorks, Segue Software, SGI, Sharp Electronics, Shawn Yeager & Company, ShoreTel, Sicola Martin, Siemens, SignalSoft Corporation, SLPowers, SM O'Neil Consulting, Smart Tech, Solera Networks, SonicWall, Sony Electronics, SOPHOS, Sound Consulting, Spectra Logic , Spectrum Business, Splunk, Stratus, Strix Systems, SuccessFactors, an SAP Company, Successful Channels Inc, Sungard, SUSE, Sybase, Symantec, Symbol Technologies, Synnex, Systems Union Inc, Tech Data Corporation, Techmar, TechSmith, Tektronix, Telarus, The Sales Alliance, Tibco Software, TIG, Time Warner Cable Business Class, TOSHIBA, TransAmerica, Trend Micro, Trillium Software, Tripwire, TUDLA, Unify, Uninobois, US Commercial Service, Vanguard Managed Solutions, VARBusiness, Varonis, Verint Systems Inc, Veritas, Verizon, Verteris, ViewSonic Corp, Virtual Instruments, Vision Solutions, Vistex, Visual Numerica, VMware, Wacom Technology, WD, Webhire, Webroot, Websense, Inc., Westcon UK limited, Western Digital, Wilshire Group/Gage, Wireless Terminals, Witness Systems, Wonderware, Workplace Systems, WRQ, Wyse Technology, Xchange, Xerox, XIOtech Corp, XO Communications, Zebra Technologies, Zeus Communications

    What makes it unique

    Quite simply, there are no other marketing and sales conferences in the world quite like Baptie & Company's Channel Focus. There are a multiple reasons why Channel Focus North America has grown to become the biggest and most successful channel conference in the World.

    Channel Focus North America is a content driven event where over 20 of the leading experts in the industry have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

    Channel Focus North America has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there are no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

    The quality of speakers and workshop leaders at Channel Focus North America is recognized as being the best of any Channel conference. The conference features not just leading figures from within our industry, but also experts from other industries who join the event to provide ideas we can adapt from what they are doing. And, unlike many other conferences, the speakers stay and actively participate in all of the conference activities including workshops.

    When you attend Channel Focus North America, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

    The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements in your own strategies and programs. Don't miss it!

    register now

  • Specialized Channel Focus 2016

    register now

     

    DATE: November 8 and 9, 2016

    LOCATION: 
    The Brown Palace Hotel
    321 17th St.
    Denver, CO 80202

    About

    Are companies like CPAs, Marketing and Advertising agencies, Management consultants, Retail consultants And HR consultants an important potential route to market?

    Why should you attend Specialized Channel Focus?

    Most Channel leaders recognize that as more companies move to the Cloud and the need for servers in the back office declines, a different buyer is emerging. This may be the CEO of an SMB or the CMO or CFO of a larger organization. These new buyers want to discuss how technology can enable their business to make it more productive, profitable and successful.

    In short, they want to talk to companies who understand their business and they trust to provide the right help, advice and support.

    -      If they are looking at financial products who better to turn to than their CPA?

    -      If marketing products their Marketing or Advertising Agency?

    -      If they are looking at HR related technology HR consultants?

    -      If they are selling manufacturing software who better than a Manufacturing Consultant?

    The list goes on in areas such as Banking, Retail, Education, Government etc. In all of these areas new non-technical, non-traditional channels are emerging.

    Organizations like these are the channels of the future. However they are different, they require different programs, different enablement, and indeed a totally different relationship with their vendors.

    Specialized Channel Focus is the only event where you will learn how to build a business with these new, rapidly growing, very exciting new Channel partners!

    Specialized Channel Focus is brought to you by Baptie & Co and is the sister show to the most successful Channel event in the World, Channel Focus North America.

    What will you learn?

    At Specialized Channel Focus you'll learn the strategies and tactics leading companies are using to develop and grow business through new channels like

    -      CPAs

    -      Marketing and Advertising agencies

    -      HR Consultancies

    -      Medical reps

    -      Banking Consultancies

    -      Retail Consultants

    -      Architects and construction engineers

    And many more.

    You'll gain invaluable insights into the very latest thinking on what these partners need from their vendors.

    Specialized Channel Focus brings you the most knowledgeable experts from the leading vendors selling products through these organizations. They will share with you the key things you need to do to take advantage of this major new Channel opportunity.

    Probably most important of all, as a Specialized Channel Focus attendee you'll take away actual strategies and tactics that are being used today to successfully drive business through these new routes to market.

    Who should attend?

    If you are involved in any aspect of sales, channel sales and marketing, channel or business development, marketing communications, or business strategy - you need to be there!

    Specialized Channel Focus is the only place where you will learn about these new channel opportunities and how you can apply to your own situation.

    Conference attendees will come from all over the technology and telecom industries. Some are already experts on these new Channels and will attend to ensure they have the very latest thinking, trends and directions on how to drive business through Specialized Channels. Others are marketing, sales people and business development Executives who recognize the opportunity presented by these new Channels and want to understand how to extend their programs to address these new partners by learning from the experts. These attendees, plus the speakers and workshop leaders who stay and participate in the entire conference, make for a powerful interactive experience!

    The latest research

    You'll also get the latest research on this new channel, its impact on buyer behaviors, what products are flowing through this channel, where it’s headed for the future and what that means to you.

    Strategic Presentations

    Speakers will present on the key issues affecting this channel and how you can develop strategies to take advantage of the opportunities discussed.

    Best Practice Presentations

    These are very specific presentations on real world strategies that have actually worked with this new channel, presented by the people who have actually made them work. You'll take away dozens of ideas that you can immediately apply to your own situation.

    Tactical Presentations

    These presentations focus on the marketing and operational activities like MDF and co-op, partner training, lead handling and more you will come away with actual checklists of do's and don'ts to implement to maximize your success in these new Channels.

    Conference Speakers

    Specialized Channel Focus brings together the most knowledgeable executives from leading technology companies sharing how they are generating millions of dollars in revenues through CPAs, Marketing and Adverting Agencies, HR consultants, Management consultant etc. and you’ll hear from companies in these sectors discussing how and why they are reselling technology and what they need from their vendors.

    Networking opportunities

    Contacts & Community

    During the workshops, at breakfasts, lunches and special evening function you'll have unrivalled opportunity to meet with speakers and attendees.

    You'll make great contacts, meet key sources of help and establish relationships that will help you do your job long after this year's conference is over. A great networking opportunity!

    What makes it unique

    Quite simply, there are no conferences in the world addressing this new and exciting Channel development and these Channels are destined to become a very important part of most vendors future strategies.

    Specialized Channel Focus is a content driven event where attendees and experts have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

    The conference has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

    The quality of speakers and workshop leaders at Baptie’s Channel Focus events are recognized as being the best of any Channel conference and this heritage will ensure we are once again able to deliver great speakers addressing the issues that really matter! The conference features leading figures from within our industry, but also specialized partners and other experts who join the event to provide ideas we can adapt from what they are doing. Unlike many other conferences, the speakers stay and actively participate in all of the conference activities including workshops.

    When you attend Specialized Channel Focus North America, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

    The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements in your own strategies and programs. Don't miss it! 

    register now