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The times they are a changing – new partners new challenges new opportunities

The times they are a changing – new partners new challenges new opportunities By: Rod Baptie So, sang Bob Dylan in 1964 and it couldn’t be more true of our industry today. We are facing more and more rapid, Channel change than at any point since the initial evolution of the technology Channels in the early 80’s. And like all times of change there will be winners, losers and new models emerging. Those that grasp the...
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Eight Must-Haves in a Partner Portal

Eight Must-Haves in a Partner Portal
You can’t get far down the path of building a partner program without having some kind of partner portal, where partners can get the training, resources and support they need to meet your objectives, whether it’s selling your product, integrating your product into their solution or service, or developing third-party applications that are compatible with your platform.  Making the wrong choices for your portal can be devastating.  Portals can become money pits, costing you precious credibility...
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Why you NOW need to understand GDPR if you are in or trade in Europe

With our GDPR webinar, on the 8th March which Ian Moyse (Industry Cloud leader & Non Exec director of a GDPR training Organisation) is presenting in, Ian has kindly provided us with a fantastic article to share with you all. You may have heard the term GDPR (General Data Protection Regulation) and if not you certainly will. As we approach May 25th 2018, when this becomes European law, the noise around this will grow. Don’t...
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GAME ON: Marketers versus Partners

Imagine this. You’re in a room with 60 technology vendor and partner representatives, with a no-holds-barred remit to make the deal of the century. What would you do? It’s exactly what happened at our latest Channel Meet Up event, held in Google UK’s prestigious Town Hall. Instead of the usual conference approach of presentations, we brought in Jim Wallman from Past Perspectives, a strategic gaming company, to create a scenario where our attendees could work...
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Evolve Partner Investment Strategy to Fuel Transformation and Growth

Mike Haines, director of partner incentive strategy at Microsoft, shares his thoughts on working with partners. In the current digital revolution, customers are increasingly adopting cloud-based solutions to drive innovation and business outcomes. The shift to the cloud presents an unprecedented opportunity for the IT channel. Thus, the business of many if not most IT providers is rapidly shifting from an historic construct based on products and volume licenses sold to businesses and public sector organizations...
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