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KPIs for measuring employee advocacy

What do you look for when measuring the effectiveness of your employee advocacy?The current trend for the B2B industry is employee advocacy, and if you have not yet got on the band waggon, I would highly recommend it. The question here though is, what metrics should you put in place to measure its effectiveness? Yes, you can start by measuring post shares, retweets, and likes, but what are these in the scale of things? You...
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