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Predicting the Future of Channel Data Management in 2015

I came across a post on “Big Data” by Bernard Marr (Smart Data Collective, December 9, 2014), entitled “The 6 Things Everyone Needs to Know About the Big Data Economy.” He talks about companies, large and small, and how big data will affect them in the future. So, thinking ahead to 2015, I wondered how his ideas would apply to the channel. Four of Marr’s major points follow in quotes, followed in turn by my thoughts...
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The Top 6 Things Channel Data Can Tell You: Part I

"Water, water, every where, Nor any drop to drink." That's the lament of the ancient mariner from Coleridge's poem, and it could just as well apply to the challenge of what to do with "big data" from the channel. Data, data everywhere, but what is there to learn? In fact, channel data can yield a lot of information and insight on which to make better business decisions. A recent report by Forrester Research[i] cataloged a number of...
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Big Data in the Channel: An Untapped Growth Opportunity?

More than two-thirds of all IT revenue flows through indirect channels, industry analysts estimate, and transactions between IT providers and their channel partners and end customers generate mind-boggling amounts of data. Unfortunately, too few providers are tapping their channel data’s full potential. Every day, IT providers and their partners market solutions to end customers. Leads are generated and qualified. Deals are registered. Sales are made. Products are shipped (and sometimes returned). Incentives are paid. The cycle...
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10 Interesting Facts About Big Data

Everywhere you turn, you hear the term “Big Data”. What does Big Data mean to you and how will it impact you and your business in the near future? Having access to high-quality channel data in real time can help you make smarter business decisions and allow you to be more agile than your competitors. Why? Because hidden inside the massive amounts of structured and unstructured channel data that is collected on a daily basis are key organizational,...
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"Big Data" and the channel for 2014

As the year comes to a close and we get ready to celebrate the holidays, it’s going to be hard to escape the many reflections on the past year, as well as the prognostications for 2014. The term “Big Data” seems to be popping up in every business review and channel publication. It’s probably the most quoted and misunderstood term of 2013. A quick google search yields at least half a dozen definitions – a mixed...
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