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Improving Incentive Programs to Increase Channel Revenue: 3 Essential Steps

For companies that rely on channel sales for a significant portion of revenue, there’s been a noticeable shift in channel operations over the past couple of years. Evolving technologies, buyer behaviors, and environmental factors have all had some effect on how companies at various points of the channel conduct and experience business. For many, changes in the landscape have creeped up on them. The result? A tight, competitive market for top-performing, loyal channel partners. More than...
Recent Comments
Olivier Choron
Great article Jennifer! You are correct; these are necessary steps to take but I'll add one more - you need to communicate to part... Read More
Wednesday, 02 March 2016 6:06 PM
Jennifer Hartwell
Hi Olivier - I really appreciate your comment and apologize for my late response to you. We also agree that improving partner enga... Read More
Wednesday, 06 July 2016 4:04 PM
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Cloud Computing Channel Engagement - Is Your Paradigm Ready?

Tracy Delphia, Ph.D.   Cloud computing adoption is continuing to see phenomenal growth.  But the conversation has shifted gears in 2012 as businesses and their assessment of cloud computing reach a tipping point.  The need for cloud computing is evident – and inevitable.  But enterprise in particular is now pausing for a restorative catching of the breath as they begin to assess the appropriate use of cloud computing – what activities and data should best be...
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