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Improving Incentive Programs to Increase Channel Revenue: 3 Essential Steps

For companies that rely on channel sales for a significant portion of revenue, there’s been a noticeable shift in channel operations over the past couple of years. Evolving technologies, buyer behaviors, and environmental factors have all had some effect on how companies at various points of the channel conduct and experience business. For many, changes in the landscape have creeped up on them. The result? A tight, competitive market for top-performing, loyal channel partners. More than...
Recent Comments
Olivier Choron
Great article Jennifer! You are correct; these are necessary steps to take but I'll add one more - you need to communicate to part... Read More
Wednesday, 02 March 2016 6:06 PM
Jennifer Hartwell
Hi Olivier - I really appreciate your comment and apologize for my late response to you. We also agree that improving partner enga... Read More
Wednesday, 06 July 2016 4:04 PM
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