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Channel Marketing Trends 2014

There are 4 major trends we see in the coming year—each with their own set of ramifications. See the breakdown below. The year of sales enablement. Marketers are realizing that their MDF programs have been more focused on business process management than marketing optimization—and as a result, there will be a greater push for marketers to achieve a more predictable marketing outcome from their MDF investment. To achieve predictable outcomes, many marketers will move to more comprehensive...
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