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CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Telephone1 800 981 9154
e-BOOK: Part 2 - Through-Partner Marketing

Tina Lauzon, ,

www.hawkeyechannel.com

It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

PRESENTATION: "Socially" Empower your Channel Partners

Olivier Choron, ,

www.purechannelapps.com

With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...

PRESENTATION: (Best) Practice Makes Perfect - A Five Point Checklist for Channel Marketing Success

Dan Hawtof, ,

www.bhengagement.com/services/channel/

The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, n ...

PRESENTATION: 2011 Channel Investment, SaaS Adoption & Social Media

William Gilsing, , ,

www.hawkeyechannel.com

Planning your 2011 Channel investments? Find out what other vendors are doing. At the end of 2008, vendors anticipated headcount decreases and only moderate increases in channel investment in a few areas: opportunity registration, partner communicatio ...

PRESENTATION: Brand Integrity

Lawrence Hurst, ,

www.intel.com

Access the presentation given by Lonnie Hurst, Corporate Product Anti-Fraud Protection Manager, Intel, where he discusses some best practice in ensuring your company has an effective brand protection strategy in place, and how this can increase your globa ...

PRESENTATION: Collaborative Marketing

Tim Furey, ,

View the presentation for a webinar by Tim Furey, Chairman and CEO of MarketBridge, and Duncan Avis, Senior Vice President and General Manager of MarketBridge, explain how collaborative channel marketing enables channel executives and their partners to be ...

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PRESENTATION: Driving profitability via optimized MDF

Jeff Staley, ,

Access the presentation by Jeff Staley, Director, Industry Solutions Group at SAP, on how companies should implement a comprehensive enterprise-wide strategy for planning, executing and analyzing channel marketing funds.

PRESENTATION: Getting the most out of your Channel Marketing Investments

Tony White, ,

www.birchworldwide.com

What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...

Telephone+44 118 912 1200
PRESENTATION: How Do You Use Social Media to Market to Your Channel?

Sandy Carter, ,

www.ibm.com

Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...

PRESENTATION: Managed Services – Their Effect On The Channel

Lesley Hansen, ,

Executive Summary If you are looking at Managed Services and how you can include them in your channel mix, then download a presentation that Lesley Hansen, Group Marketing Director at Teleware, gave recently to the Channel Focus webinar demonstrating t ...

PRESENTATION: Social Media - A Reality Check

Claire Macland, ,

Executive Summary New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners such as blogs, wikis, videos, virtual worlds and social networking, such as Twitter ...

Telephone+44 (0)1483 308892
WEBINAR - Let Your Brands Speak

Sandy Carter, ,

Sandy Carter has managed numerous successful campaigns across IBM. In this webinar, she shares her insights on how to build and differentiate powerful brands in the high-tech industry. Includes the Q&A session. This is a Windows Media 9 file (WMF).

WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

Patrick van Boom, ,

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

WEBINAR: Bringing Web 2.0 to the Channel

Elay Cohen, ,

Listen to a recording of a webinar given by Elay Cohen, Vice President of Marketing at Salesforce.com, share best practice on how vendors can bring Web 2.0 to the channel.

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Webinar: Channel Marketing Challenges and Best Practices - Ask the experts

Olivier Choron

Looking for some resolutions to your top channel marketing challenges, but don’t know who to ask? Here’s your chance to ask the questions you really need answering… During this webinar, five industry channel marketing experts from the US and EMEA will ...

Webinar: Channel partners’ honest view of social media

Olivier Choron, ,

www.purechannelapps.com

Get an insight from channel partners around their social media challenges, what they need from their vendors and in reality what they are currently receiving. It’s time to make a change, and receive the exposure you and your channel partners deserve.

WEBINAR: Effective Alliance Marketing

Lisette Sens, ,

Listen to a recorded webinar by Lisette Sens, Director of Channel & Alliances at Vignette, outlines how to build an effective alliance programme, providing a checklist of the agreements, policies and procedures companies need to put into place and the act ...

WEBINAR: Getting More from Events – Best Practice in the IT Sector Worldwide

Michael Kelly, ,

www.tslchannels.com

Many technology companies are reinventing their event marketing process to maximise synergies with other marketing tactics. By adopting a more integrated approach, focused on the customer buying cycle, these companies are making events a more effective co ...

WEBINAR: Joint Campaign Planning How do you make it Effective for You and Your Partners

Nick Eades, ,

www.autologic-diagnostics.com

View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...