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CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Telephone1 800 981 9154
e-BOOK: Part 2 - Through-Partner Marketing

Tina Lauzon, ,

www.hawkeyechannel.com

It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

PRESENTATION: "Socially" Empower your Channel Partners

Olivier Choron, ,

www.purechannelapps.com

With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...

PRESENTATION: (Best) Practice Makes Perfect - A Five Point Checklist for Channel Marketing Success

Dan Hawtof, ,

www.bhengagement.com/services/channel/

The perception: You’re too busy. Managing campaigns, payouts, channel partners and sales leave you with zero time to affect change within your current program, much less implement a new one. The reality: If you don’t communicate a great channel program, n ...

PRESENTATION: Brand Integrity

Lawrence Hurst, ,

www.intel.com

Access the presentation given by Lonnie Hurst, Corporate Product Anti-Fraud Protection Manager, Intel, where he discusses some best practice in ensuring your company has an effective brand protection strategy in place, and how this can increase your globa ...

PRESENTATION: Collaborative Marketing

Tim Furey, ,

View the presentation for a webinar by Tim Furey, Chairman and CEO of MarketBridge, and Duncan Avis, Senior Vice President and General Manager of MarketBridge, explain how collaborative channel marketing enables channel executives and their partners to be ...

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PRESENTATION: Driving profitability via optimized MDF

Jeff Staley, ,

Access the presentation by Jeff Staley, Director, Industry Solutions Group at SAP, on how companies should implement a comprehensive enterprise-wide strategy for planning, executing and analyzing channel marketing funds.

PRESENTATION: Getting the most out of your Channel Marketing Investments

Tony White, ,

www.birchworldwide.com

What’s the key to getting the most out of your channel marketing investment? Everyone uses ROI as a metric, but there are other ways of looking at the effectiveness and the efficiency of the way funding is invested. Understanding the drivers of successf ...

Telephone+44 118 912 1200
PRESENTATION: How Do You Use Social Media to Market to Your Channel?

Sandy Carter, ,

www.ibm.com

Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...

PRESENTATION: Managed Services – Their Effect On The Channel

Lesley Hansen, ,

Executive Summary If you are looking at Managed Services and how you can include them in your channel mix, then download a presentation that Lesley Hansen, Group Marketing Director at Teleware, gave recently to the Channel Focus webinar demonstrating t ...

PRESENTATION: Social Media - A Reality Check

Claire Macland, ,

Executive Summary New communication technologies are changing the way vendors can interact with resellers and as a result have created new methods for engaging partners such as blogs, wikis, videos, virtual worlds and social networking, such as Twitter ...

Telephone+44 (0)1483 308892
WHITEPAPER: 2011 Channel Investment, Cloud Services, and Social Media

hawkeye Channel

www.hawkeyechannel.com/‎

The recession is receding and industry pundits are busy wrangling forecasts for 2011 as technology companies begin to ramp up for increased revenues. As you finalize 2011 budgets, hawkeye Channel and Baptie offer insights from a channel investment surv ...

WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

Patrick van Boom, ,

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

WHITEPAPER: Advantages of Online Media in Marketing

Andrew Sanderson, ,

Executive Summary As a marketing director, you want to initiate a marketing strategy that is accountable, measurable and transparent. It makes sense to focus on direct marketing since its techniques provide a closed loop in which, customer response nat ...

WHITEPAPER: B2B Email Newsletters - Best Practices

Andrew Sanderson, ,

This white paper describes best practice insights for B2B email newsletters gained by SAP’s in-house global email marketing team. At SAP, email newsletters cover a wide range of specialist themes. There are seventeen email newsletters for customers & p ...

WHITEPAPER: Best Practice Customer Testimonials

Tarkan Maner, ,

In every company you discover that staff usually expect customers to be saying great things about them and their brand. Sometimes they do, especially if you bribe them by taking them to dinner or to conferences. But testimonials are an important topic ...

WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

Michael Kelly, ,

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

WHITEPAPER: Blogging Successfully

Bob Kaplitz, ,

Blogs and other new technologies have transformed online marketing and altered the way in which companies communicate with existing and prospective customers. Deployed correctly, blogs are a powerful tool in the battle to win and retain the attention of u ...

WHITEPAPER: Delivering Products Customers Really Want

Lesley Hansen, ,

Lesley Hansen offers her thoughts and insights from 20 years of marketing experience in the IT/Telecom sector on ways that marketing can work to link engineering, sales and marketing to increase sales by delivering products the customers really want.

WHITEPAPER: Enabling Partners to Win “White Space” Business

Michael Kelly, , ,

www.tslmarketing.com

First, it is more difficult for any lead generation team to gain traction and identify opportunities in those accounts. Whether it is a vendor lead generation team, business partner, or agency team, it is going to be tougher to break into those accounts i ...