Channel Cohesion: Is it Really Achievable

When the company and channel partner are working from different directions, conflict ensues and nobody wins, including the customer. Channel conflict is a serious problem, especially as the consumer landscape is moving into a new consumption model: that is, the subscription based model. This white paper explores the best approach to avoid and resolve channel conflict on path to a successful, cohesive channel partnership.

This white paper is based on the Channel Focus Community webcast, titled “CHANNEL COHESION: Is it really achievable?”, presented by Alyssa Fitzpatrick, former Senior Executive Global Partner at CA Technologies.

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