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E-BOOK: Best Practices for Channel Incentive Programs

Renee Real

Manufacturers and vendors rely on financial incentive programs to motivate their channel partners. In turn, channel partners (resellers, distributors, etc.) rely on these programs for revenue. Despite their potential to improve channel performance, ho ...

PRESENTATION: 10 Tips for Capturing Reseller Loyalty

Dan Hawtof, ,

www.bhengagement.com/services/channel/

It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when Blackhawk Engagement Solutions conducted a recent survey of channel marketers, we found that only 52% of vendors are paying ince ...

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

Michael Kelly, ,

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

Craig DeWolf, ,

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

PRESENTATION: Incenting The Reseller of the Future

Dan Hawtof, , ,

www.bhengagement.com/services/channel/

At a recent conference, I noticed an industry shift that is about to become a movement: Some Value Added Resellers (VARs) are choosing to become a new breed of “consultants.” These born-in-the-cloud progenies have shifted allegiance from the vendor with t ...

PRESENTATION: More Effective Channel Incentives

Dan Hawtof, ,

www.bhengagement.com/services/channel/

Let’s face it: Today’s partner programs need to be innovative and more engaging than ever. That’s why we recently completed a research study to determine how to drive pre-sales, sales and post-sales behaviors with targeted, layered and bundled incentives. ...

PRESENTATION: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

WEBINAR:  Loyalty lessons from global brands - learn how to turn your channel partners into fans and drive engagement

Ian Hutchieson & Stuart Evans,

www.iclployalty.com

How do you increase partner engagement and boost your channel loyalty? B2C companies have finely honed loyalty strategies to help them win and retain customers in highly competitive industries. Channel partner programs can benefit from B2C companies a ...

WEBINAR: 2014 Channel Strategy: Simplicity Drives Success

Dan Hawtof, ,

www.bhengagement.com/services/channel/

View the webinar recording of Daniel Hawtof - Blackhawk Engagement Solutions presenting the Blackhawk Engagement Solutions 2014 channel strategy report, “Simplicity Drives Success.” This research study reveals the most important initiatives and opportunit ...

WEBINAR: Creating Channel Incentive Programs that Drive Performance and Increase Loyalty

Jennifer Hartwell, ,

www.revitasinc.com

As many channel-driven companies are planning for significant increases in channel revenue over the next year, the market for top-performing partners is becoming increasingly competitive. Channel incentive programs are a key component to building succe ...

WEBINAR: Cut Through the Complexity

Dan Hawtof, , ,

www.bhengagement.com/services/channel/

View the webinar replay of “Cut Through the Complexity: Smarter Incentives Drive Results” presented by Dan Hawtof, Blackhawk Engagement Solutions VP of Business Solutions, Global Channel. Dan discusses research findings and provides insight on how to ...

WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them

Chris Becwar, ,

www.revitasinc.com

Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

WEBINAR: MDF and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

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WEBINAR: Putting Co-operation back into Co-op

Peter Oxley, ,

www.rewardstream.com

Watch a webcast by Peter Oxley, CEO of RewardStream, where he shares vendor strategy, pain points and lessons learnt on how distribution is actually spending its co-op funding.

WEBINAR: Show Me The Money! How Good Channel Data Improves Incentive Payments

Ted Dimbero, ,

www.zymesolutions.com

Are your incentive programs and payments giving you a post-holiday hangover? Is your year-end channel data crunch making you wish for an automated, reliable solution for channel visibility? Learn how companies can improve business processes such as inc ...

WEBINAR: Top 10 Tips for the Most Effective Incentives in 2015

Theresa Wabler, ,

www.bhengagement.com/services/channel/

Looking for ways to make your channel incentive budget work harder and smarter in 2015? Standard sales SPIF programs aren’t working. Blackhawk Engagement Solutions has research-based insights into the best ways to drive pre-sales, sales and post-sales beh ...

WHITEPAPER: Improving the Impact of Your MDF/Co-op Programs

Vaughn Aust, ,

Executive Summary Many hardware and software manufacturers offer Market Development Funds (MDF) to their partners, but by some estimates, as much as 50% of all potential funds go unused. Three out of four leading partner programs today offer MDF to t ...

WHITEPAPER: Incenting channel behavior: 10 behaviors to reward and encourage in 2014

Dan Hawtof, ,

www.bhengagement.com/services/channel/

Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...

WHITEPAPER: Incentives in the New Channel

Tina Lauzon, ,

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...