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Job Title: Chief Marketing Officer

WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

Patrick van Boom, ,

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

Category:Marketing
WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

Patrick van Boom, ,

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

Category:Marketing
PRESENTATION: Why Indirect Pathways Matters

Julie Parrish, ,

www.netapp.com/uk/

View the presentation by Julie Parrish, Vice President of Worldwide Channel at NetApp. She shares her views and experience on why companies should be using indirect channels to sell their products.

WHITEPAPER: Beyond Better Execution

Julie Parrish, ,

Do you want your partners to be able to build predictable and profitable businesses around you? Proper execution is, of course, very important. But this informative whitepaper argues that real differentiation comes from: • The way you balance your channe ...