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Job Title: General Manager

WEBINAR: Gaining a Latin American Voice in HQ! How Do You Sell the Value of Latin America to the Powers that be?

Wilson Grava, ,

www.netapp.com/uk/

Gartner estimates that the global IT spending market will hold up nicely in 2013, representing about $3.7 trillion. This includes $1 trillion in the USA, nearly $1 trillion in Europe, and developing economies of the Asia Pacific region will make up about ...

Category:Regional Issues
WHITEPAPER: Penetrating New Markets

Sandy Carter, , ,

www.ibm.com/us/en/

Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...

Category:Marketing
WHITEPAPER: From a Whisper to a Scream: Marketing 2.0

Sandy Carter, , ,

www.ibm.com

This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...

Category:Markets
PRESENTATION: How to Engage with Your Breadth Partners on Public Cloud

Michael Hartmann, ,

www.microsoft.com

With Public Cloud Services, your go-to-market changes dramatically and one of the preferred sales motions might be to go direct. Yet to build on your assets in the partner channel and to get reach, you should have a strong partner strategy. How is Microso ...

PRESENTATION: How Do You Use Social Media to Market to Your Channel?

Sandy Carter, ,

www.ibm.com

Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...

Category:Marketing
WEBINAR - Opportunities für die IT Industrie

Bernhard Schafer, ,

In diesem Seminar beleuchtet und analysiert der Channel Experte, Herr Berhard Schäfer, vor unseren Augen diese, neue und zusätzliche Business Opportunities, verschiedene Marktsegmente sowie neue Absatzmärkte und Wachstumsmöglichkeiten. This is a Windows M ...

Channel Cohesion: Is it Really Achievable

Alyssa Fitzpatrick, ,

When the company and channel partner are working from different directions, conflict ensues and nobody wins, including the customer. Channel conflict is a serious problem, especially as the consumer landscape is moving into a new consumption model: that i ...