Total Members: 7222

This community is proudly sponsored by :

Categories

Library Search

Company: Ansaco

WHITEPAPER: Advantages of Online Media in Marketing

Andrew Sanderson, ,

Executive Summary As a marketing director, you want to initiate a marketing strategy that is accountable, measurable and transparent. It makes sense to focus on direct marketing since its techniques provide a closed loop in which, customer response nat ...

Category:Marketing
WHITEPAPER: B2B Email Newsletters - Best Practices

Andrew Sanderson, ,

This white paper describes best practice insights for B2B email newsletters gained by SAP’s in-house global email marketing team. At SAP, email newsletters cover a wide range of specialist themes. There are seventeen email newsletters for customers & p ...

Category:Marketing
WHITEPAPER: Marketing Directors & Direct Marketing

Andrew Sanderson, ,

Executive Summary B2B marketing is in the process of a major transition: from art to science. The old view of marketing as a black box that generated uncertain results is no longer acceptable. B2B marketing today is expected to be measurable, accou ...

Category:Marketing