Total Members: 6956
Company: Baptie

Rod Baptie, CEO, Baptie & Co
How do your Channel programs measure up? Are you running the programs you need? We asked the Channel Focus audience to rate the importance of a variety of channel programs and how successful they felt these Channel programs were. Their feedback provid ...
WEBINAR: The Channel Focus Benchmark Survey - The Results: What Really Matters to Vendors and Partners






Rod Baptie, CEO, Baptie & Co
How do your Channel programs measure up? Are you running the programs you need? We asked the Channel Focus audience to rate the importance of a variety of channel programs and how successful they felt these Channel programs were. Their feedback provid ...
WHITEPAPER: An Analysis of Their Challenges and Opportunities – What are Your Partners Really Saying?






Rod Baptie, CEO, Baptie & Company
As vendors, we need to put ourselves in the shoes of our partners. Through a series of conversations with various partners of different types, I questioned them on their needs their challenges and opportunities. In this whitepaper I’ve tried to condense ...
Whitepaper: The Rise of Specialized Partners in the Channel - What does it Mean for your Business?






Rod Baptie, President, Baptie & Company
This paper outlines how new non-technical partners are starting to find great success partnering with Channel vendors.

Rod Baptie, CEO, Baptie & Company
Vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. But they have contrasting view on what they derive from the channel and where they would like to see i ...

Rod Baptie, President, Baptie & Company
Join the Channel Focus Community and special guest Rod Baptie for a webinar revealing the results of the 2016 Channel trends survey. This annual survey is completed by channel executives of leading companies in the industry and is the survey that tracks t ...

Rod Baptie, CEO, Baptie & Company
Executive Summary The empowered customer is driving the need for business-to-business communities as a method to help like-minded people interact with each other, supported by trusted third party suppliers. For the sponsor, a successful community fo ...

Rod Baptie, President, Baptie & Company
Join the Channel Focus Community and special guest Rod Baptie for a webinar revealing the results of the 2016 Channel trends survey. This annual survey is completed by channel executives of leading companies in the industry and is the survey that tracks t ...

Rod Baptie, CEO, Baptie & Company
Executive Summary This document focuses on two key issues: 1. The buying behavior of SMEs and how to use this knowledge to focus on the right channels 2. Segmentation and targeting in this extremely diverse market

Rod Baptie, President, Baptie & Company
ImpartnerCON18: Ignore the New Universe of Partner At Your Peril