Whitepaper: The Rise of Specialized Partners in the Channel - What does it Mean for your Business?

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Rod Baptie, President, Baptie & Company

This paper outlines how new non-technical partners are starting to find great success partnering with Channel vendors.

PDF: The Channel Focus Annual Channel Trends Survey - The Results

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Rod Baptie, CEO, Baptie & Co

How do your Channel programs measure up? Are you running the programs you need? We asked the Channel Focus audience to rate the importance of a variety of channel programs and how successful they felt these Channel programs were. Their feedback provid ...

WHITEPAPER: An Analysis of Their Challenges and Opportunities – What are Your Partners Really Saying?

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Rod Baptie, CEO, Baptie & Company

As vendors, we need to put ourselves in the shoes of our partners. Through a series of conversations with various partners of different types, I questioned them on their needs their challenges and opportunities. In this whitepaper I’ve tried to condense ...

WEBINAR: The Channel Focus Benchmark Survey - The Results: What Really Matters to Vendors and Partners

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Rod Baptie, CEO, Baptie & Co

How do your Channel programs measure up? Are you running the programs you need? We asked the Channel Focus audience to rate the importance of a variety of channel programs and how successful they felt these Channel programs were. Their feedback provid ...

WHITEPAPER: Vendor and Partner Attitudes To Key Channel Issues

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Rod Baptie, CEO, Baptie & Company

Vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. But they have contrasting view on what they derive from the channel and where they would like to see i ...

Webinar Replay: Key Trends in the Channel 2016 - The survey results

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Rod Baptie, President, Baptie & Company

Join the Channel Focus Community and special guest Rod Baptie for a webinar revealing the results of the 2016 Channel trends survey. This annual survey is completed by channel executives of leading companies in the industry and is the survey that tracks t ...

WHITEPAPER: Building and Leveraging B2B Communities

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Rod Baptie, CEO, Baptie & Company

Executive Summary The empowered customer is driving the need for business-to-business communities as a method to help like-minded people interact with each other, supported by trusted third party suppliers. For the sponsor, a successful community fo ...

Presentation: Key Trends in the Channel 2016 - The survey results

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Rod Baptie, President, Baptie & Company

Join the Channel Focus Community and special guest Rod Baptie for a webinar revealing the results of the 2016 Channel trends survey. This annual survey is completed by channel executives of leading companies in the industry and is the survey that tracks t ...

WHITEPAPER: Segmentation and Targeting of the SME Space

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Rod Baptie, CEO, Baptie & Company

Executive Summary This document focuses on two key issues: 1. The buying behavior of SMEs and how to use this knowledge to focus on the right channels 2. Segmentation and targeting in this extremely diverse market

Webinar: How do your Channel programs stack up? The latest research on the programs, incentives and trends that really matter

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Rod Baptie, President, Baptie & Company

During the session, we will: • Share the latest research on the Channel programs companies are implementing • Share data on the incentives companies are offering their Channel partners • Share insights on the effectiveness of our Channel programs ...

PRESENTATION: Ignore the New Universe of Partner At Your Peril

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Rod Baptie, President, Baptie & Company

ImpartnerCON18: Ignore the New Universe of Partner At Your Peril