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Company: IBM

WHITEPAPER: From a Whisper to a Scream: Marketing 2.0

Sandy Carter, , ,

www.ibm.com

This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...

Category:Markets
WHITEPAPER: Penetrating New Markets

Sandy Carter, , ,

www.ibm.com/us/en/

Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...

Category:Marketing
PRESENTATION: How Do You Use Social Media to Market to Your Channel?

Sandy Carter, ,

www.ibm.com

Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other – and how they interact with companies like yours! There are lots of “gurus” talking ...

Category:Marketing
WEBINAR - Let Your Brands Speak

Sandy Carter, ,

Sandy Carter has managed numerous successful campaigns across IBM. In this webinar, she shares her insights on how to build and differentiate powerful brands in the high-tech industry. Includes the Q&A session. This is a Windows Media 9 file (WMF).

Category:Marketing