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Company: Microsoft

PRESENTATION: How to Engage with Your Breadth Partners on Public Cloud

Michael Hartmann, ,

www.microsoft.com

With Public Cloud Services, your go-to-market changes dramatically and one of the preferred sales motions might be to go direct. Yet to build on your assets in the partner channel and to get reach, you should have a strong partner strategy. How is Microso ...

WHITEPAPER: Selling Successfully to the SMB Market

Michael Haines, ,

www.microsoft.com

Learn how to build the right economies of scale to effectively sell to the Small-Medium Business market. With SMB marketing opportunities continuing to increase, customer demand dynamics changing and distributor focus evolving, channel companies must deve ...

Category:Channel Sales
WHITEPAPER: Building A ‘Best In Class’ Enterprise Channel In Latin America

Monique Gibelli, ,

www.microsoft.com/en-gb/

This white paper by Monique Gibelli focuses on building a best in class Latin America enterprise channel based mainly on the author’s experiences whilst working at Nortel Networks, Citrix and Microsoft. It starts with a review of what comprises a typical ...

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Channel Cohesion: Is it Really Achievable

Alyssa Fitzpatrick, ,

When the company and channel partner are working from different directions, conflict ensues and nobody wins, including the customer. Channel conflict is a serious problem, especially as the consumer landscape is moving into a new consumption model: that i ...