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Company: SAP

PRESENTATION: Driving profitability via optimized MDF

Jeff Staley, ,

Access the presentation by Jeff Staley, Director, Industry Solutions Group at SAP, on how companies should implement a comprehensive enterprise-wide strategy for planning, executing and analyzing channel marketing funds.

WEBINAR: Increasing Channel Efficiency

Jeff Staley, ,

www.sap.com

Listen to a recorded webcast by Jeff Staley, Director of Industry Solutions Group at SAP where he discusses some best practice in using business intelligence to drive channel efficiency.

Vinay Iyer, ,

Listen to Vinay Iyer, Vice President of CRM Marketing at SAP, talk about the importance for channel marketers to understand the financial implications of program execution and build processes to manage the financial implications of channel programs. Iy ...

Category:Webinars
WHITEPAPER: Maximizing Channel Marketing Spend

Jeff Staley, ,

Executive Summary As organizations seek additional ways to increase brand awareness and generate demand, vendors are increasingly looking at their channel marketing funding programs to be more effective by augmenting and leveraging the marketing budget ...

Category:Marketing
WHITEPAPER: Using BI to Increase Channel Efficiency

Jeff Staley, ,

Executive Summary In today's climate channel marketers need to be able to make fast and smart business decisions to make their channel more efficient and generate profit. But with the wealth of data collected and from multiple sources, the challenge is ...