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Company: hawkeye

CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Category:Marketing
Telephone1 800 981 9154
WHITEPAPER: Incentives in the New Channel

Tina Lauzon, ,

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel

William Gilsing, ,

www.hawkeyechannel.com/‎

Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...

Category:Channel Sales
e-BOOKS: 5 Best Practices for Flawless Partner Profiling and Recruitment

William Gilsing, , ,

www.hawkeyechannel.com

Why is partner profiling important? The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in- ...

Category:Research
e-BOOK: Part 2 - Through-Partner Marketing

Tina Lauzon, ,

www.hawkeyechannel.com

It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

Category:Marketing
WHITEPAPER: Best Practices in Partner Rewards

William Gilsing, , ,

www.hawkeyechannel.com

With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

Craig DeWolf, ,

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

PRESENTATION: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

PRESENTATION: Training Your Coaches: Getting the Most from your CAMs

William Gilsing, , ,

www.hawkeyechannel.com

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

PRESENTATION: 2011 Channel Investment, SaaS Adoption & Social Media

William Gilsing, , ,

www.hawkeyechannel.com

Planning your 2011 Channel investments? Find out what other vendors are doing. At the end of 2008, vendors anticipated headcount decreases and only moderate increases in channel investment in a few areas: opportunity registration, partner communicatio ...

Category:Research
WHITEPAPER: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com

Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...

Telephone1 800 981 9154
WHITEPAPER: Top 10 Ways You Might be Wasting Channel Investment

William Gilsing, ,

www.hawkeyechannel.com/‎

Many things keep CEOs, CFOs and Channel Chiefs up at night. At the top of that list is whether the millions of dollars they invest in channel recruitment, partner enablement and channel management positively impact indirect sales growth and profitability. ...

Category:Marketing
WHITEPAPER: Measuring Channel Program Performance and ROI

William Gilsing, , ,

www.hawkeyechannel.com/‎

This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophistica ...

PRESENTATION: Paths to the Cloud: Cloud Computing and the New Channel Engagement Model

Claudio Ayub, ,

www.hawkeyechannel.com/‎

Do you have a strategy to help your channel evolve for new challenges in an increasingly Cloud-based industry ecosystem? Are your Channel Partners confused or unclear about how the Cloud impacts their relationship with you and their business? Gartner est ...

WEBINAR: Managing a Painless Global Loyalty Rewards Program for your Channel

Claudio Ayub, , ,

www.hawkeyechannel.com

Rewards programs….every Vendor has them and every channel chief knows the challenges in putting together a single rewards program that works in a variety of regions. The complexities of crafting a single rewards solution quickly become evident during the ...

WHITEPAPER: Improving the Impact of Your MDF/Co-op Programs

Vaughn Aust, ,

Executive Summary Many hardware and software manufacturers offer Market Development Funds (MDF) to their partners, but by some estimates, as much as 50% of all potential funds go unused. Three out of four leading partner programs today offer MDF to t ...

PRESENTATION: Coping Strategies for Economic Downturns

William Gilsing, ,

Current economic news has everyone – from consumers to businesses – concerned and wondering, if a worldwide economic recession is already here, how long it will last and how it will affect them. The channel is no different and articles abound right now wi ...

PRESENTATION: Your Channel Programs - Are They Working?

Andy Wright, ,

www.hawkeyechannel.com/‎

Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

WEBINAR: Channel Investment Benchmark

William Gilsing, ,

www.hawkeyechannel.com

Access the exclusive benchmark results and recording only available for Channel Focus Community members. The Channel Focus Community and hawkeye Channel have conducted an exclusive benchmark study to help you better understand channel priorities under ...

WEBINAR: Getting the most out of MDF/Co-Op

William Gilsing, ,

Listen to a recorded webinar, given by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel, on how to ensure your company harnesses the power of MDF/co-op to its full advantage.

Category:Webinars