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Company: hawkeye Channel

CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Category:Marketing
Telephone1 800 981 9154
WHITEPAPER: Incentives in the New Channel

Tina Lauzon, ,

www.hawkeyechannel.com/‎

This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...

WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel

William Gilsing, ,

www.hawkeyechannel.com/‎

Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...

Category:Channel Sales
e-BOOKS: 5 Best Practices for Flawless Partner Profiling and Recruitment

William Gilsing, , ,

www.hawkeyechannel.com

Why is partner profiling important? The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in- ...

Category:Research
WHITEPAPER: Best Practices in Partner Rewards

William Gilsing, , ,

www.hawkeyechannel.com

With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

PRESENTATION: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

PRESENTATION: How Do You Evaluate the Effectiveness of Your Incentive Programs?

Craig DeWolf, ,

www.hawkeyechannel.com/‎

Channel incentives at every level are often the number one expense in a channel go to market strategy. When one considers the full range of incentive programs available (co-op, MDF, Deal Registration, Rebates, and SPIFs), Isolating the effectiveness of t ...

PRESENTATION: Training Your Coaches: Getting the Most from your CAMs

William Gilsing, , ,

www.hawkeyechannel.com

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

WHITEPAPER: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com

Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...

Telephone1 800 981 9154
WHITEPAPER: Measuring Channel Program Performance and ROI

William Gilsing, , ,

www.hawkeyechannel.com/‎

This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophistica ...

WHITEPAPER: Top 10 Ways You Might be Wasting Channel Investment

William Gilsing, ,

www.hawkeyechannel.com/‎

Many things keep CEOs, CFOs and Channel Chiefs up at night. At the top of that list is whether the millions of dollars they invest in channel recruitment, partner enablement and channel management positively impact indirect sales growth and profitability. ...

Category:Marketing
PRESENTATION: Paths to the Cloud: Cloud Computing and the New Channel Engagement Model

Claudio Ayub, ,

www.hawkeyechannel.com/‎

Do you have a strategy to help your channel evolve for new challenges in an increasingly Cloud-based industry ecosystem? Are your Channel Partners confused or unclear about how the Cloud impacts their relationship with you and their business? Gartner est ...

PRESENTATION: Coping Strategies for Economic Downturns

William Gilsing, ,

Current economic news has everyone – from consumers to businesses – concerned and wondering, if a worldwide economic recession is already here, how long it will last and how it will affect them. The channel is no different and articles abound right now wi ...

PRESENTATION: Your Channel Programs - Are They Working?

Andy Wright, ,

www.hawkeyechannel.com/‎

Increasing sales through your channel is imperative—so, how can you make sure you succeed? Data analytics are the key—they can help you determine if your channel programs are working, or missing the mark. But often people confuse analytics with metrics ...

WEBINAR: Channel Investment Benchmark

William Gilsing, ,

www.hawkeyechannel.com

Access the exclusive benchmark results and recording only available for Channel Focus Community members. The Channel Focus Community and hawkeye Channel have conducted an exclusive benchmark study to help you better understand channel priorities under ...

WEBINAR: Getting the most out of MDF/Co-Op

William Gilsing, ,

Listen to a recorded webinar, given by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel, on how to ensure your company harnesses the power of MDF/co-op to its full advantage.

Category:Webinars
PRESENTATION: Partner Segmentation and Forecasting

William Gilsing, ,

www.hawkeyechannel.com

Access the presentation by William Gilsing, Vice President, Global Channel Strategies, hawkeye Channel where he shares best practices in increasing ROI through segmentation of your partner base.

WHITEPAPER: Training Your Coaches: Core Knowledge and Skills Training for Channel Account Managers

William Gilsing, , ,

www.hawkeyechannel.com/‎

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

WHITEPAPER: Global Payment Systems

hawkeye Channel,

www.hawkeyechannel.com/‎

At a time when cash flow is business-critical to vendors and partners alike, efficient global payment systems are increasingly vital to support partner incentive programs—like MDF and co-op, deal registration, rebates, and others. Such systems can eas ...

Telephone1 (425) 656-5813
WHITEPAPER: Deal Registration Best Practices and Future Trends

hawkeye Channel,

www.hawkeyechannel.com

Deal registration programs were introduced by technology vendors to their channel partners almost a decade ago to reduce channel conflict while gaining early visibility into the sales pipeline. Other objectives included mitigating partner margin erosio ...

Telephone1 800 981 9154