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Tags: Co-op MDF and Incentives

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

Michael Kelly, ,

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

WEBINAR: MDF and Co-Op: A Results Based Guide To What Works

Tony White, ,

www.birchworldwide.com

Recent estimates by Baptie and Company show that vendors invest three per cent of channel sales in third-party Co-Op and MDF but one in four partners do not spend these funds. In order to make this marketing investment an effective and efficient tool, ...

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WHITEPAPER: Incenting channel behavior: 10 behaviors to reward and encourage in 2014

Dan Hawtof, ,

www.bhengagement.com/services/channel/

Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...

PRESENTATION: The Data Driven Organization: Your MDF Program

Vaughn Aust, ,

www.hawkeyechannel.com/‎

Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, VP Client Solutions at hawkeye Channel Practice, explores the answers to these questions in the first of a 3-p ...

WEBINAR: Joint Campaign Planning How do you make it Effective for You and Your Partners

Nick Eades, ,

www.autologic-diagnostics.com

View the WEBINAR: Joint Campaign Planning How do You make it Effective for You and Your Partners by Nick Eades former CMO at Psion. Nick gives us he's views on the inglorious seven reasons why most joint campaigns are ineffective and then takes you thr ...

Category:Marketing
WEBINAR: Putting Co-operation back into Co-op

Peter Oxley, ,

www.rewardstream.com

Watch a webcast by Peter Oxley, CEO of RewardStream, where he shares vendor strategy, pain points and lessons learnt on how distribution is actually spending its co-op funding.