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WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns

Michael Kelly, ,

www.tslchannels.com

Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...

Telephone+353 5991 36700
PRESENTATION: 2011 Channel Investment, SaaS Adoption & Social Media

William Gilsing, , ,

www.hawkeyechannel.com

Planning your 2011 Channel investments? Find out what other vendors are doing. At the end of 2008, vendors anticipated headcount decreases and only moderate increases in channel investment in a few areas: opportunity registration, partner communicatio ...

Category:Research
WEBINAR: Is Your Channel Sales Team Listening? Startling Findings from Recent ZS Associate Research

John Desarbo, ,

ZS Associates recently surveyed 215 North American IT channel partners to assess how well the channel feels vendors are listening to partner concerns and acting upon their suggestions. Collectively, surveyed partners provided feedback on close to 500 vend ...

Category:Webinars
WHITEPAPER: Vendor and Partner Attitudes To Key Channel Issues

Rod Baptie, ,

Vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. But they have contrasting view on what they derive from the channel and where they would like to see i ...

WHITEPAPER: The 2009 Survey: Vendor and Partner Attitudes

Channel Focus,

www.channelfocuscommunity.org

This exclusive whitepaper identifies significant divergence between the attitudes of vendors and partners, as well as agreement in unexpected areas. It uncovers opportunities to improve partnering arrangements, and outlines some of the current and future ...

WEBINAR: What's Wrong with Vuvuzela Marketing?

Bob Snyder, ,

www.proAVbiz-europe.com

You can argue the real World Cup winner was the stadium horn of South African soccer, locally known as a humble Lepatata...and from now on famous the world over as the "vuvuzela." Traditionally made and inspired from a kudu horn, the vuvuzela was origi ...

Category:Marketing
WHITEPAPER: The 2008 Survey: Vendor & Partner Attitudes

Channel Focus,

www.channelfocuscommunity.org

Vendor and solution provider communities are jointly responsible for creating a strong and viable channel which is mutually beneficial for both parties. But they have contrasting view on what they derive from the channel and where they would like to see i ...

PRESENTATION: Channel Focus UK 2007 Survey Results

Channel Focus,

www.channelfocuscommunity.org

Did you know that 84 per cent of vendors attach great significance to the indirect channel and sees the percentage of sales derived from it growing in the next twelve months? Were you aware that 65 per cent of vendors anticipate the number of partner they ...

WHITEPAPER: It's Called Lead Generation For a Reason

Russell Kern, ,

Why now’s the time to rethink B.A.N.T. as a lead scoring criteria for lead generation campaigns and replace it with A.P.N.R.P. scoring methods.

Category:Channel Sales
WHITEPAPER: Best Practice Customer Testimonials

Tarkan Maner, ,

In every company you discover that staff usually expect customers to be saying great things about them and their brand. Sometimes they do, especially if you bribe them by taking them to dinner or to conferences. But testimonials are an important topic ...

Category:Marketing
PRESENTATION: Improving the Effectiveness of Co-Op/MDF

Dale Taormino, , ,

www.channelmanagement.com

MDF is often overlooked as a proactive marketing tool in this economy. Listen to this webinar to hear hints and tips on how MDF budgets should be a resource for vendors and partners alike to help grow their channel sales whether you are a beginner, interm ...

WHITEPAPER: Evolution of Channel Marketing

Graham Vann, ,

Graham Vann, European Head of Strategic Field Marketing at Cisco, analyses how channel marketing has evolved to help the organisation create a sales model that is marketing-led and partner-enabled.

Category:Marketing
WHITEPAPER: CFUK 2006 Delegate attitudes Survey Results

Channel Focus,

www.channelfocuscommunity.org

This survey on vendor attitudes was carried out at Baptie and Company's Channel Focus UK conference in February 2006.

WHITEPAPER: Three Simple Rules for B2B 2.0—Best Practices in Shaping the B2B Offline to Online Transition

Shari Marion-Hoff, ,

www.hawkeyechannel.com

Executive Summary Nearly half of all B2B buyers find their products and vendors—and complete their purchases—online. Surveys indicate that over 80 percent plan to increase their online spending budgets annually through 2011. This white paper outline ...

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WHITEPAPER: Deal Registration Best Practice

Channel Focus

This whitepaper, derived from debates at Baptie's Channel Focus North America conference, offers a summary of the approaches vendors are taking to questions such as: - Whether deal registration should be automated? - Its role in reducing channel confl ...