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WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

Patrick van Boom, ,

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

Category:Marketing
WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them

Chris Becwar, ,

www.revitasinc.com

Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

WHITEPAPER: The Secret to Channel Success: Quit Excel

Dan Hawtof, ,

www.bhengagement.com/services/channel/

Read the Blackhawk Engagement Solutions white paper "The Secret to Channel Success: Quit Excel" and learn how databases, not spreadsheets can help you better manage your Channel business. You'll learn five signs that you need an incentive platform, not a ...

WEBINAR: How should Resellers and Vendors change Their Sales Compensation Models to allow for ‘Cloud’ Business?

Craig Schlagbaum, ,

business.comcast.com

Sales compensation models are being redesigned so that companies can capture the rapidly growing demand for cloud services. The old model of rewarding reps based on actual revenue bookings in the period doesn't work in the new cloud services model as cus ...

WEBINAR: Gaining a Latin American Voice in HQ! How Do You Sell the Value of Latin America to the Powers that be?

Wilson Grava, ,

www.netapp.com/uk/

Gartner estimates that the global IT spending market will hold up nicely in 2013, representing about $3.7 trillion. This includes $1 trillion in the USA, nearly $1 trillion in Europe, and developing economies of the Asia Pacific region will make up about ...

Category:Regional Issues
WEBINAR: Tips, Tricks, and Program Gaps

Tom Gorey

Cloud Services that are contracted for term agreements have been favored by telecommunications and enterprise application suppliers for years. They benefit the suppliers offering services, their partner channels, and ultimately the End User Customers by c ...

WEBINAR: Building Value with Partners by Offering a Competitive Difference. Lessons Learned from a Technology Leader

Ian Hutchieson, ,

www.iclployalty.com

The channel is changing, time to market is moving faster, knowing how to stay relevant is challenging. Knowing which Partners to target, invest in, while everything around them (and you) is evolving. Giving them enough reasons to consider your brand and ...

WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

Patrick van Boom, ,

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

Category:Marketing
Webinar: Data-Driven Channel Management: Skate to Where the Puck is Going

John DeSarbo & Alex Southworth

ZS recently surveyed 100 U.S. hardware and software providers to assess confidence in their 2016 channel growth plans. The survey produced some surprising results. While the vast majority of vendors feel that have defined the right opportunities for th ...

Category:Webinars
PRESENTATION: Rethinking Channel Strategy for the Internet of Things

John DeSarbo, ,

The buzz in the channel regarding the Internet of Things is getting louder every day. Analysts are predicting the market for IOT solutions will exceed $7 trillion by 2020. Tech vendors are forming alliances that span industry sectors to capitalize on the ...

E-BOOK: Best Practices for Channel Incentive Programs

Renee Real

Manufacturers and vendors rely on financial incentive programs to motivate their channel partners. In turn, channel partners (resellers, distributors, etc.) rely on these programs for revenue. Despite their potential to improve channel performance, ho ...

CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Category:Marketing
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WEBINAR: Four Keys to capacity planning that will make your partner business more effective

Richard Flynn, ,

Learn what are the four critical metrics you should measure for robust capacity planning. This will help you better determine which partners you should manage, how you should distribute your resources and how you can truly measure your partner’s performan ...

Category:Webinars
WEBINAR: Overcoming the Channel Paradox - Eight Best Practices for Revenue Acceleration in the Channel

Jennifer Hartwell, ,

Channel teams are caught between the need to grow significant revenue through channel and a number of paradoxical factors that make it difficult for success. Highly skilled channel partners are typically less engaged and loyal than ever before, and a lack ...

Category:Webinars
WEBINAR: Channel Sabermetrics Driving Partner Performance

Sanjoy Chatterji, ,

Remember the movie Moneyball? While it was entertaining, it also provided some important lessons for channel management. Billy Beane of the Oakland A’s used smart analytics to reveal the most important predictors of a player’s potential - analysis that tr ...

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

Michael Kelly, ,

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

Webinar: The Referral model What is it, and does it make sense for your business?

Taylor Macdonald, ,

An excellent, and underutilized, source of revenue opportunities may exist and could be easier to tap for your business than you think - by providing rewards for partners or consultants who refer business to you rather than actually deliver the solution. ...

Category:Webinars
WEBINAR:  Loyalty lessons from global brands - learn how to turn your channel partners into fans and drive engagement

Ian Hutchieson & Stuart Evans,

www.iclployalty.com

How do you increase partner engagement and boost your channel loyalty? B2C companies have finely honed loyalty strategies to help them win and retain customers in highly competitive industries. Channel partner programs can benefit from B2C companies a ...

WHITEPAPER: How to Get Channel Partners to Submit Their Data

Renee Real, ,

We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...