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The Agenda
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Things have changed – 4 Channel leaders discuss the key changes they are making as we head into 2022
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Moderator:
TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
Session 1: Case study – building a world-class MSP program
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Session 2: New compensation models– moving from rewarding the transaction to rewarding competency and behaviors
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Session 3: Progressing your career! A panel of Channel leaders discuss the skills they are looking for in their future team leaders
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Session 4: What is the role of the vendor and the Channel in marketing to today’s technology buyer?
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Channel Heresy – Should you be considering taking more sales direct?
Session 5: Building, Enabling, and Measuring the Impact of an Influencer Channel
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Session 6: Beyond what we do today – what is the future role of an MDF program?
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Session 7:
Building a model to effectively measure both the partner and customer experience
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Session 8: Financial acumen the essential skill – Understanding partner economics
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Distribution: What is the role of distribution when we don’t need pick, pack, and ship
Moderator:
Panel:
A fabulous and fun event
Eat, drink and be merry with awesome entertainment, wonderful food, and great colleagues
Marketplaces explained – It’s so much more than AWS and Azure!
Moderator:
TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
Session 9: Re-engineering your Channel programs – Creating a Channel transformation roadmap?
Moderator:
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Session 10: How do you create meaningful engagement with all the parties involved in your transactions?
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Session 11: Understanding the partners you need and building a carefully targeted recruitment campaign to attract them
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Session 12: A panel of partners discuss their business models, their clients, and what they need from vendors
Moderator:
Panel:
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Session 13: How do you create a partner-obsessed culture?
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Session 14: Implementing Lifecycle Reward Programs to Support Recurring Revenue and Emerging Channel Roles
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Session 15: Recalibrating Channel lift – The latest thinking on how you quantify what partners bring to the table?
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Session 16: It’s all about the data! Understanding and using Channel analytics
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The Channel Focus Benchmark Survey – The Results – What Really Matters to Vendors and Partners?
Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
During the course of the conference, there are four workshop sessions, 2 each day.
The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.
Timing:
Wednesday, November 3, 2021:
11:20 – 12:20
3:45 – 4:45
Thursday, November 4, 2021:
10:30 – 11:30
2:30 – 3:30
The Five Golden Rules Workshops – The 5 Things That Will help you
1. Recruit and on-board “future-ready” partners
2. Effectively measure Channel revenue attribution.
3. Build a Channel marketing maturity assessment program
4. Build an effective marketplace strategy
5. Build a state-of-the-art deal registration program
The Discussion Workshops – A Real Opportunity to Debate These Issues
6. Building a partner business planning process that is meaningful for you and your partners
7. Beyond technology accreditation, which Partner skills training should you be investing in?
8. The evolving role of today’s Channel leader – what new skill sets will be required?
9. Are partner tiers, deal reg, and other standard incentives losing relevance? And if so, what will replace them?
10. How do you build a program to increase product consumption and utilization?
Our 10 Point Promise
1. To create an environment which both tackles and provides answers to, the most important Channel issues of the day
2. To work with over 20 of the industries Channel leaders, to develop an agenda, that covers the most important issues that affect Channel professionals today
3. To recruit speakers, who are experts on these issues and to work with those speakers to develop informative and actionable presentations
4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them
5. To look after and treat every event attendee as though they were guests in our own homes
6. To create an event that is exceptionally well run and managed
7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions
8. To create social events which combine a very fun environment with an ambience that encourages and enables our guests to meet and network with one another
9. To create a forum where groups like the women’s leadership council can discuss key issues affecting the industry
10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event
10 Reasons you need to attend Channel Focus
1. It is the World’s number 1 Channel conference – Delivering a combination of the latest channel thinking and practical sessions where you can take away actual programs that are driving channel success today.
2. The event will save you money – Learn from others how they have done it, the mistakes they have made and what really works – these answers are invaluable and will save you many times the amount you will spend on attending the event.
3. Learn from the experts – The quality of speakers and workshop leaders at Channel Focus is recognized as being the best of any Channel Sales and marketing conference. The conference features over 20 of the leading Channel figures from within our industry, sharing the very latest strategic thinking on the channel, best practices and practical advice and actual programs you can take back and start using tomorrow. And, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities – including workshops.
4. Customizable Agenda – A learning experience tailored to your needs. At channel focus we have 2 keynotes, 2 tracks, 10 workshops, 16 sessions, and unlimited opportunities to meet others channel executives. You choose what you attend, so your experience and learning is unique to your own needs.
5. Practical how-to presentations – These real-world presentations focus on how to do and how to improve fundamental channel sales, marketing and operational activities. At the conference speakers will share actual programs they are using to increase channel revenue and profitability. You will come away with checklists of do’s and don’ts you can use to build or enhance your own programs.
6. Get answers to your questions in our workshops – Our workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivalled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
7. Great contacts and key sources of help – During the workshops, at breakfasts, lunches, and cocktail parties you’ll have unrivalled opportunity to meet with our speakers and over 180 other attendees. You’ll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year’s conference is over. You’ll meet and mingle with other delegates, outside experts and the leaders in the field – most of our speakers will stay for the 2 days of the forum and take part in the debate, discussion and the networking events.
8. Channel Focus is amazingly real world – With a tremendous amount of peer sharing of honest and practical ideas. In part, that’s because it is a closed forum: there are no press in attendance. It is fundamentally a group of highly seasoned industry Channel sales and marketing executives getting together to learn and help each other. That’s why attendees take away real solutions that they can apply immediately.
9. Access the world’s leading channel solution providers – Providers will be on hand to address your mission critical priorities. You’ll receive exclusive access to some of the world’s leading solution providers in a variety of settings.
10. Above all Channel Focus is a content driven event – Our Advisory board of 20 Senior channel experts have generously contributed their time to help us develop the agenda and topics that cover the most important Channel issues affecting the channel today. This means the content is right on point for what’s happening now and what will be happening in the next years.
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