Channel Focus 2021

Join us: November 2 – 4, 2021

The Agenda

Click a tab below to view the agenda for that day:

Speakers

A photo of Rod Baptie
Rod Baptie

CEO & President
Baptie & Co.

A photo of Hitu Chawla
Hitu Chawla

Group VP, WW Channel GTM Strategy
Splunk Inc.

A photo of Larissa Crandall
Larissa Crandall

VP of Global Channels & Alliances
Veeam Software

A photo of Micheal McCollough
Micheal McCollough

Global VP Strategic Growth
Imperva

A photo of Joe Sykora
Joe Sykora

SVP WW Channels and Partner Sales
Proofpoint

A photo of Nick Tidd
Nick Tidd

VP & Head of HWS & Peripherals Partner Sales
HP

A photo of Erica Volini
Erica Volini

SVP Global Partnerships
ServiceNow

A photo of Ryan Walsh
Ryan Walsh

CSO
Pax8

A photo of Tim Acker
Tim Acker

Chief Partner Officer
Ninjio

A photo of Dave Allen
Dave Allen

VP NA Partner Channel sales
Akamai Technologies

A photo of Tricia Atchison
Tricia Atchison

VP Global Partner & Americas Marketing
Equinix

A photo of Claudio Ayub
Claudio Ayub

SVP TMT Lead
360insights

A photo of Sergio Bea
Sergio Bea

VP Global Enterprise & Channels
Accedian

A photo of Karlyn Bentley
Karlyn Bentley

SVP Client Partnership
Ansira

A photo of Kris Blackmon
Kris Blackmon

Head of Channel Communities
Zift Solutions

A photo of Carlos Blanco
Carlos Blanco

Global VP Alliances & Channels
Jamf

A photo of Keri Bolding
Keri Bolding

VP of Channel Sales
Sierra Wireless

A photo of Meg Brennan
Meg Brennan

Former VP of Global Channels
.

A photo of Lisa Citron
Lisa Citron

VP of Global Partner Ecosystem
F5

A photo of Chris Clinton
Chris Clinton

VP Global Strategic Partners & Alliances
Appian

A photo of Laura Cooling-Braasch
Laura Cooling-Braasch

Sr Director, Client Partnership
Ansira

A photo of Lori Cornmesser
Lori Cornmesser

SVP Global Channel & Alliance Sales
Deepwatch

A photo of Francisco Criado
Francisco Criado

VP Global Partner Ecosystems, Global Commercial Organization
Check Point

A photo of Guy Cunningham
Guy Cunningham

VP Channel Sales
ClearDATA

A photo of Kevin Damghani
Kevin Damghani

CEO
ITPartners+

A photo of Anthony D'Angelo
Anthony D'Angelo

VP Sales
Zift Solutions

A photo of Heather Deggans
Heather Deggans

COO & VP Go-To-Market Strategy, Global Partner Solutions
Microsoft

A photo of Michael DePalma
Michael DePalma

VP Business Development
Datto

A photo of Adam Edwards
Adam Edwards

CEO
Telarus

A photo of Richard Flynn
Richard Flynn

Partner & CMO
Spur Reply

A photo of Pablo Gargiulo
Pablo Gargiulo

CRO
Alludo

A photo of Aaron Garza
Aaron Garza

SVP Strategy & Operations
Pax8

A photo of Scott Goree
Scott Goree

VP Global Partners & Alliances
Skyhigh Security

A photo of Michelle Hodges
Michelle Hodges

Global Channels and Alliances Chief
Ivanti

A photo of Aslam Jamal
Aslam Jamal

VP WW Channels
Informatica

A photo of Chris Jones
Chris Jones

AVP Channel Sales - AT&T
AT&T

A photo of Ali Karimi
Ali Karimi

CEO
GTI

A photo of Harbinder Khera
Harbinder Khera

CEO
Mindmatrix

A photo of Kim King
Kim King

SVP Strategic Partners & Alliances
Hitachi Vantara

A photo of Gwenn Lazar
Gwenn Lazar

VP Partner Ecosystem & Alliances
Skillsoft

A photo of Taylor Macdonald
Taylor Macdonald

Founder
RDBDG

A photo of Leslie Maher
Leslie Maher

VP Global Channel & Alliances
Virtana

A photo of Heather K. Margolis
Heather K. Margolis

SVP Marketing
360insights

A photo of Joe Markerter
Joe Markerter

CEO
TransformITive

A photo of Micheal McCollough
Micheal McCollough

Global VP Strategic Growth
Imperva

A photo of Jeff McCullough
Jeff McCullough

Global VP Partnerships
.

A photo of Louise McEvoy
Louise McEvoy

VP US Channels
Trend Micro

A photo of Marc Monday
Marc Monday

VP Partner Strategy & Alliances
Sage

A photo of Meaghan Moore
Meaghan Moore

Head of Global Partner Marketing & General Business
ServiceNow

A photo of Ed Morales
Ed Morales

Global VP, Security & High- Growth Technologies Business Development
TD SYNNEX

A photo of Ricardo Moreno
Ricardo Moreno

SVP WW Partnerships
Diligent

A photo of John Muscarella
John Muscarella

Channel Chief
Cox Business

A photo of Karen Newnam
Karen Newnam

Head of Global Partner Marketing, Mastercard Data & Services
Mastercard

A photo of Brenda Nobleza
Brenda Nobleza

Regional VP, Americas Channel
Epicorv

A photo of Frank Rauch
Frank Rauch

Global Channel Chief
Cato Networks

A photo of Donal Ryan
Donal Ryan

Product Line Manager
Model N

A photo of Craig Schlagbaum
Craig Schlagbaum

SVP, Indirect Channels
Comcast Business

A photo of Chris Shrope
Chris Shrope

Lead High Tech Product Marketing
Model N

A photo of Steve Stewart
Steve Stewart

VP Global Channels
Smartsheet

A photo of Balaji Subramanian
Balaji Subramanian

Global Partner Ecosystems
Zuora

A photo of Tony Surma
Tony Surma

CTO
Microsoft

A photo of Oli Thordarson
Oli Thordarson

CEO
Alvaka Networks

A photo of Alex Thurber
Alex Thurber

SVP Global Partners & Alliances
Riverbed Technology

A photo of Rachel Tuller
Rachel Tuller

Head of Global Ecosystem Strategy & Programs
Cloudera

A photo of Mary Beth Walker
Mary Beth Walker

Head of Global Channel Strategy
HP Inc.

A photo of Larry Walsh
Larry Walsh

CEO & Chief Analyst
Channelnomics

A photo of Carl White
Carl White

VP Global Revenue Operations
Autodesk

A photo of Raegan Wilson
Raegan Wilson

VP Go-To-Market & Partner Ecosystems
Spur Reply

The workshops

Refer to conference agenda for details of when each workshop is scheduled to take place.

During the course of the conference, there are four workshop sessions, 2 each day.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.

Timing:

Wednesday, November 3, 2021:

11:20 – 12:20
3:45 – 4:45
Thursday, November 4, 2021:

10:30 – 11:30
2:30 – 3:30

The Five Golden Rules Workshops – The 5 Things That Will help you
1. Recruit and on-board “future-ready” partners
2. Effectively measure Channel revenue attribution.
3. Build a Channel marketing maturity assessment program
4. Build an effective marketplace strategy
5. Build a state-of-the-art deal registration program

The Discussion Workshops – A Real Opportunity to Debate These Issues
6. Building a partner business planning process that is meaningful for you and your partners
7. Beyond technology accreditation, which Partner skills training should you be investing in?
8. The evolving role of today’s Channel leader – what new skill sets will be required?
9. Are partner tiers, deal reg, and other standard incentives losing relevance? And if so, what will replace them?
10. How do you build a program to increase product consumption and utilization?

Why should I attend?

Our 10 Point Promise

1. To create an environment which both tackles and provides answers to, the most important Channel issues of the day

2. To work with over 20 of the industries Channel leaders, to develop an agenda, that covers the most important issues that affect Channel professionals today

3. To recruit speakers, who are experts on these issues and to work with those speakers to develop informative and actionable presentations

4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them

5. To look after and treat every event attendee as though they were guests in our own homes

6. To create an event that is exceptionally well run and managed

7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions

8. To create social events which combine a very fun environment with an ambience that encourages and enables our guests to meet and network with one another

9. To create a forum where groups like the women’s leadership council can discuss key issues affecting the industry

10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event

10 Reasons you need to attend Channel Focus

1. It is the World’s number 1 Channel conference – Delivering a combination of the latest channel thinking and practical sessions where you can take away actual programs that are driving channel success today.

2. The event will save you money – Learn from others how they have done it, the mistakes they have made and what really works – these answers are invaluable and will save you many times the amount you will spend on attending the event.

3. Learn from the experts – The quality of speakers and workshop leaders at Channel Focus is recognized as being the best of any Channel Sales and marketing conference. The conference features over 20 of the leading Channel figures from within our industry, sharing the very latest strategic thinking on the channel, best practices and practical advice and actual programs you can take back and start using tomorrow. And, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities – including workshops.

4. Customizable Agenda – A learning experience tailored to your needs. At channel focus we have 2 keynotes, 2 tracks, 10 workshops, 16 sessions, and unlimited opportunities to meet others channel executives. You choose what you attend, so your experience and learning is unique to your own needs.

5. Practical how-to presentations – These real-world presentations focus on how to do and how to improve fundamental channel sales, marketing and operational activities. At the conference speakers will share actual programs they are using to increase channel revenue and profitability. You will come away with checklists of do’s and don’ts you can use to build or enhance your own programs.

6. Get answers to your questions in our workshops – Our workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivalled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

7. Great contacts and key sources of help – During the workshops, at breakfasts, lunches, and cocktail parties you’ll have unrivalled opportunity to meet with our speakers and over 180 other attendees. You’ll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year’s conference is over. You’ll meet and mingle with other delegates, outside experts and the leaders in the field – most of our speakers will stay for the 2 days of the forum and take part in the debate, discussion and the networking events.

8. Channel Focus is amazingly real world – With a tremendous amount of peer sharing of honest and practical ideas. In part, that’s because it is a closed forum: there are no press in attendance. It is fundamentally a group of highly seasoned industry Channel sales and marketing executives getting together to learn and help each other. That’s why attendees take away real solutions that they can apply immediately.

9. Access the world’s leading channel solution providers – Providers will be on hand to address your mission critical priorities. You’ll receive exclusive access to some of the world’s leading solution providers in a variety of settings.

10. Above all Channel Focus is a content driven event – Our Advisory board of 20 Senior channel experts have generously contributed their time to help us develop the agenda and topics that cover the most important Channel issues affecting the channel today. This means the content is right on point for what’s happening now and what will be happening in the next years.

Register today for Channel Focus 2021

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