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The Agenda
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5 Channel Leaders Discuss Their Key Channel Initiatives for 2021
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| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
| Session 1: 4 Channel Leaders Discuss the Skill-sets They are Looking for in Their Future Team Leaders.
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Session 2: What Does it Take to Build a State-of-the-Art Eco-System?
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| Session 3: Building a Carefully Targeted Partner Recruitment Strategy
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Session 4: Panelist Share How They are Using Collaborative Tools and Processes to Enhance the Partner Experience.
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| Session 5: A Deep Dive Into the Agent Model – Could it be Right for Your Business?
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Session 6: The DocuSign Partner Program – The 5 Things That Made the Difference
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5 Things You Can Do
1: To Deliver Increased Partner Sales Remotely –
2: To Increase Your Partner Share Wallet
3: To Ensure Your CAMs Provide Value to a Partner CEO To Ensure Your CAMs Provide Value to a Partner CEO
Can You Administer CPR (Channel Partner re-invention)?
Presentation and Panel:
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
| Session 7: Marketplaces – 4 Vendors Discuss How They are Using Them and How They Will Impact Their Channel Strategy
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Session 8: Building a Program that Delivers Actionable Partner and Customer Satisfaction Ratings
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| Session 9: Recruiting and Working with MSPs – What Do They Really Want?
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Session 10: Discounting and Incentives – How Does that Change in a Recurring Revenue Model?
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| Session 11: Beyond Conflict – Building a Partnership with Your Professional Services Team
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Session 12: Ease of Doing Business – Practical Things You Can Do to Make Your Company Easier to Do Business With
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The Channel is Sideways
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
| Session 13: Why a Referral Program Could be the Key to New Customer Acquisition
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Session 14: Best Practice in Building a Concierge Marketing Program
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| Session 15: Influencers – Who are They and How Do You Work with Them?
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Session 16: Sustainability – 4 Vendors Discuss Why Sustainability is Important to Their Overall Partner Strategy.
Moderator: Tim Acker Panel:
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Presentation of the Conference Research
Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
The Channel Focus Workshops are held twice per day, each day of the conference.
The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
Workshop Times:
Wednesday, November 8th, 2023: 11:20 – 12:20 and 3:45 – 4:45
Thursday, November 9th, 2023: 10:30 – 11:30 and 2:30 – 3:30
Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.
The Channel Specific Workshops – How do you more effectively engage with:
1. MSPs
2. The Hyperscalers
3. GSIs
4. ISVs
5. Agents
6. Influencers
The Discussion Workshops – A Real Opportunity to Debate These Issues:
7. Participants share the things they have done to make them easier to do business with
8. Career development – what skillsets will the next generation of Channel leaders need?
9. Moving from direct to indirect – how can you quickly build and scale the Channel opportunity?
10. Building an effective set of metrics to measure partner ROI
11. The latest thinking on partner incentives.
12. Through Channel marketing – what do partners really want and use?
AI Hands On Workshop:
13. AI – a hands on introduction to AI and its uses to and with your channel Partners
The Agent Workshops:
14. A deep dive into operations – what is required to make an agent model work?
15. Marketing with agents – what support do agents need?
16. Building an agent program – what is required?
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