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The Agenda
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Managing a Channel in Challenging Times – Our Panel Discusses the Key Program Changes They Have Made in 2023
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TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
Session 1: 3 Channel Partners Discuss How their Business is Changing and How This Changes What They Need From Their Vendors.
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Session 2: Building an Effective Social Strategy to Market to and Through Your Partners
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Session 3: Developing a Strategy to Maximize Sales Through the MSP Channel
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Session 4: The Business Perspective – 3 Channel VPs Discuss How They Position the Channel to Their CFOs
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Session 5: Incentives and Rebates What Is Really Working in 2023?
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Session 6: Building an Effective Sales and Marketing Strategy for AWS and Azure
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5 Things You Can Do
1: To More Effectively Position the Channel to Your Finance Team – Rachel Tuller – Head of Global Partner Program and Ecosystem Strategy – Cloudera
2: To Gain Mindshare with GSIs – Chris Clinton – VP Global Strategic Partners and Alliances – Appian
3: To Help You Build an Agent Model – Carl White – VP Global Revenue Operations – Autodesk
A Channel Ecosystem – What Does it Really Mean and How Do You Build One?
Panel:
TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
Session 7: Practical Steps You Should Take to Be Easy for Your Partners to Do Business With
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Session 8: The ClubNext Panel – What Are the Key Steps They Are Taking to Reach Their Career Goals?
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Session 9: Developing A Channel Strategy to Target the Enterprise Market
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Session 10: Understanding and Building a Program to Manage the Complete Partner Lifecycle
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Session 11: What Are the Most Important Program Elements for A Recurring Revenue Model?
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Session 12: How Do You Develop a Set of Metrics to Measure the Real Success of Your Partner Programs?
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Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
The Channel Focus Workshops are held once per day, each day of the event.
The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
Workshop Times:
Wednesday, April 19, 2023 at 1:00-1:45 p.m. PT
Thursday, April 20, 2023 at 1:00-2:00 p.m. PT
Upon registration, you will be asked to select your workshops. Please select two different workshops. We will assign your workshops the day of the event based on your selections.
The Workshops:
The partner type workshops – Building a more effective program to tackle:
1. MSPs
2. GSIs
3. ISVs
4. Agents
5. Marketplace Private Offers
The partner program workshops – Building a more effective:
6. Partner Portal
7. Partner Incentive Strategy
8. Partner Marketing Strategy
9. Partner Enablement Strategy
10. Partner Advisory Council
Our 10 Point Promise
1. To create an environment which both tackles and provides answers to the most important Channel issues of today
2. To work with over 50 of the industry’s Channel leaders to develop an agenda that covers the most important issues that affect Channel professionals today
3. To recruit speakers and panelists who are experts on these issues and to work with those speakers to develop informative and actionable presentations
4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them
5. To look after and treat every event attendee as though they were guests in our own homes
6. To create an event that is exceptionally well run and managed
7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions
8. To create a virtual ambience that encourages and enables our guests to meet and network with one another
9. To create a forum where groups like the Women’s Leadership Council can discuss key issues affecting the industry
10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event
1. It’s the world’s number 1 channel conference
Delivering a combination of the latest channel thinking and practical sessions where you can take away actual programs that are driving channel success today.
2. The event will save you money
Learn from others how they have done it, the mistakes they have made and what really works – these answers are invaluable and will save you many times the amount you will spend on attending the event.
3. Learn from the experts
The quality of speakers and workshop leaders at Channel Focus is recognized as being the best of any Channel Sales and Marketing Conference. The conference features over 40 of the leading Channel figures from within our industry, sharing the very latest strategic thinking on the channel, best practices and practical advice and actual programs you can take back and start using tomorrow. And, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities—including workshops.
4. Customizable agenda
A learning experience tailored to your needs. At Channel Focus we have 2 keynotes, 2 tracks, 12 workshops, 20 sessions, and unlimited opportunities to meet virtually with other Channel executives. You choose what you attend, so your experience and learning are unique to your own needs.
5. Practical how-to presentations
These real-world presentations focus on how to do and how to improve fundamental channel sales, marketing, and operational activities. At the conference, speakers will share actual programs they are using to increase channel revenue and profitability. You will come away with checklists of do’s and don’ts you can use to build or enhance your own programs.
6. Get answers to your questions in our workshops
Our workshops, which are small group discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivalled opportunity to share practical ideas and suggestions with 10-15 of your peers and take away answers to your specific questions. All this in a group format where you can interact live and on-camera with your fellow attendees and Group leaders.
7. Great contacts and key sources of help
During the workshops, at lunches and network breaks you’ll have an unrivaled opportunity to meet with the other attendees on camera and one-on-one!
You’ll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year’s conference is over.
8. Channel Focus is an amazingly real world
With a tremendous amount of peer sharing of honest and practical ideas. In part, that’s because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry Channel Sales and Marketing Executives getting together to learn and help each other. That’s why attendees take away real solutions that they can apply immediately.
9. Access the world’s leading channel solution providers
Providers will be on hand to address your mission-critical priorities. You’ll receive exclusive access to some of the world’s leading solution providers in a variety of settings.
10. Above all Channel Focus is a content-driven event
Our advisory board of over 30 Senior Channel experts have generously contributed their time to help us develop the agenda and topics that cover the most important Channel issues affecting the Channel today. This means the content is right on point for what’s happening now and what will be happening in the next years.
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