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During the course of the conference, there are four workshop sessions, 2 each day.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.


Wednesday, November 3, 2021:

  • 11:20 - 12:20
  • 3:45 - 4:45

Thursday, November 4, 2021:

  • 10:30 - 11:30
  • 2:30 - 3:30

The Five Golden Rules Workshops - The 5 Things That Will help you
1. Recruit and on-board "future-ready" partners
2. Effectively measure Channel revenue attribution.
3. Build a Channel marketing maturity assessment program
4. Build an effective marketplace strategy
5. Build a state-of-the-art deal registration program

The Discussion Workshops - A Real Opportunity to Debate These Issues
6. Building a partner business planning process that is meaningful for you and your partners
7. Beyond technology accreditation, which Partner skills training should you be investing in?
8. The evolving role of today’s Channel leader – what new skill sets will be required?
9. Are partner tiers, deal reg, and other standard incentives losing relevance? And if so, what will replace them?
10. How do you build a program to increase product consumption and utilization?