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25th Anniversary
Channel Focus North America 2022
The Westin Carlsbad Resort and Spa, Carlsbad CA
September 14th and 15th 2022

The Channel Focus Workshops are held twice per day, each day of the conference. During these sessions, you can select your choice of the 12 workshops below:

The Five Golden Rules Workshops: The 5 Things That Will Make You More Effective at:

1. Building an engagement with today's MSPs - what do they really want from the vendor?

2. When building a marketplace strategy.

3. In building an influencer program. 

4. In moving from a traditional to an XaaS model. 

5. In enabling our partners to optimize their use of social and digital channels.

6. When building an Eco-System.

The Discussion Workshops: A Real Opportunity to Debate These Issues:

7. Best practice in building and managing a Partner Advisory Council

8. What are the skillsets today's Channel Account Managers will need?

9. Channel spending--workshop participants discuss their most successful programs

10. The latest thinking on TCMA (Through Channel Marketing Automation), what is really working?

11. How do you build metrics to help you understand which partners you need to recruit, retain, or retire. 

12. The latest thinking on partner incentives.