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25th Anniversary
Channel Focus 2022
The Westin Carlsbad Resort and Spa, Carlsbad, CA
September 14th and 15th, 2022


The Channel Focus Workshops are held twice per day, each day of the conference.  

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Workshop Times:
Wednesday, September 14th, 2022: 11:20 - 12:20 and 3:45 - 4:45

Thursday, September 15th, 2022: 10:30 - 11:30 and 2:30 - 3:30

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.

The Five Golden Rules Workshops: The 5 Things That Will Make You More Effective at:

1. Building an engagement with today's MSPs - what do they really want from the vendor?

2. When building a marketplace strategy.

3. In building an influencer program. 

4. In moving from a traditional to an XaaS model. 

5. In enabling our partners to optimize their use of social and digital channels.

6. When building an Eco-System.

The Discussion Workshops: A Real Opportunity to Debate These Issues:

7. Best practice in building and managing a Partner Advisory Council

8. What are the skillsets today's Channel Account Managers will need?

9. Channel spending--workshop participants discuss their most successful programs

10. The latest thinking on TCMA (Through Channel Marketing Automation), what is really working?

11. How do you build metrics to help you understand which partners you need to recruit, retain, or retire. 

12. The latest thinking on partner incentives. 



Tim Acker, Courtney Acuff, Christian Alvarez, Tricia Atchison, Claudio Ayub, Sergio Bea, Karlyn Bentley, Carlos Blanco, Meg Brennan, Theresa Caragol, Kristen Cole, Laura Cooling-Braasch, Lori Cornmesser, Kevin Dean, Tiffany Dunn, Cassie Fhur, Alyssa Fitzpatrick, Richard Flynn, Kenneth Fox, Tina Gravel, Lori Harner, Amy Henderson, Vedonia Ingram, Steven Kellam, Kimberly King, Maria Macaluso, Karyn MacKie, Heather Margolis, Micheal McCollough, Jeff McCullough, Jamie Mendez, Marc Monday, John Muscarella, Rahul Roddam, Kevin Rooney, Rafael Sanguily, Carmen Sorice III, Karen Strub, Rachel Tuller, Larry Walsh, Roland Zelles