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Sherrick Murdoff
Sherrick Murdoff

Sherrick Murdoff

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Stream About me

  • General Information

  • Telephone
    415.298.9743
  • Job Title
    VP, Partner Investments, Salesforce
  • Bio
    As Vice President of Partner Investments, Sherrick leads partner investments globally for Salesforce, providing equity investments to services firms (consulting, integration, advisory, agencies) and technology companies to help create the future partner ecosystem for Salesforce. Making over 30 investments in 8 different countries, Sherrick invests in partners to help scale the ecosystem and drive customer success.

    Sherrick also leads partner M&A at Salesforce, advising buy-side Salesforce partners and new entrants including marketing agencies, GSIs, strategy firms and cloud integrators on how to acquire firms in our ecosystem. In addition, Sherrick advises sell-side Salesforce partners on how to get acquired, who to connect with and options to strategically increase their market presence through growth equity, M&A, corporate development and partnerships. In addition, Sherrick works with aligning, onboarding and advising many types of trusted advisory alliances for Salesforce, including marketing agencies, strategy firms, creative firms, M&A advisors and private equity investors.

    Sherrick has spent 25 years in the area of business and new market development beginning early in his career as a consultant for Price Waterhouse leading the west coast advanced software centers for the firm. Finding startups much more aggressive in technology innovation, he joined NetDynamics (later acquired by Sun). Sherrick has been with software companies ever since, most recently as CEO of Silver Tail Systems (acquired by EMC), four years as the Vice President of Global Alliances and Business Development at iRise and three years as the Vice President of Business Development at Cascadeworks (acquired by Elance).

    Board Advisor positions:
    - Tectonic
    - DEG Interactive
    - 7Summits
    - Silverline
    - Cloud Sherpas (Acquired by Accenture)
    - Magnet 360
    - Astadia (Acquired by Gores Group)
    - CRM Manager
    - CloudTrigger (Acquired by Cloud Sherpas)
    - Etherios (Acquired by Digi International)
    - Innoveer (Acquired by Cloud Sherpas)
    - Tquila (UK, acquired by Accenture)

    In his personal life, Sherrick is an avid snowboarder for almost 30 years and also enjoys cycling, scuba diving and wine. He lives in Hillsborough, California with his wife and 3 kids. He met his wife in college at the University of California at Los Angeles (UCLA) where he graduated with a B.A. in Economics and Business with a specialization in Computer Science. He and his wife have thoroughly converted their kids to UCLA Bruin fans.

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