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  • Job Title
    Chief Strategy Officer
  • Bio
    As Chief Strategy Officer, Laz guides the strategic direction of Zift Solutions and and works directly with prospects and customers, combining his industry insight and expertise with Zift’s technology and data to ensure channel program success. Before joining Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions where he became one of the most highly regarded industry analysts and channel marketing thought leaders, having served as strategic advisor for some of the world’s leading B2B channel programs. He has extensive experience implementing solution-driven sales programs with OEMs, strategic alliances, distributors and resellers during two decades as a channel practitioner himself. Laz attended the U.S. Air Force Academy and majored in computer science at Rutgers University.