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  • General Information

  • Job Title
    Senior Principal
  • Bio
    Ross is an experienced executive focused on scaling out technology companies through innovative and effective sales and marketing approaches.

    Ross is a founder and Sr. Principal at The Spur Group, a revenue-side consulting firm with Partner InSite, a unique informatics service that provides deep proprietary data on the partner channel to help target and work with the best partners for your business. The Spur Group provides consulting and project support for sales and marketing leaders in technology firms.

    Formerly the VP of WW Partner Strategy at Microsoft, Ross led the transition from a transaction focused channel to a balanced model that rewarded and grew solution partners as well as transactional partners. Previous roles were as CEO and Director for a privately held security software firm. Ross also served as head of global channels and sales operations function for a $1b technology company with offices worldwide. Experienced with the development of licensing programs, channel programs and sales force effectiveness.