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CHEATSHEET: Social Media

Sarah Foulkes, , ,

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

Category:Marketing
Telephone1 800 981 9154
e-BOOKS: 5 Best Practices for Flawless Partner Profiling and Recruitment

William Gilsing, , ,

www.hawkeyechannel.com

Why is partner profiling important? The emergence of Cloud-based solutions and recurring revenue models has altered partners’ business models and what it takes for them to be successful. Now more than ever you’ll find it imperative to employ a best-in- ...

Category:Research
WEBINAR: Cut Through the Complexity

Dan Hawtof, , ,

www.bhengagement.com/services/channel/

View the webinar replay of “Cut Through the Complexity: Smarter Incentives Drive Results” presented by Dan Hawtof, Blackhawk Engagement Solutions VP of Business Solutions, Global Channel. Dan discusses research findings and provides insight on how to ...

WHITEPAPER: From a Whisper to a Scream: Marketing 2.0

Sandy Carter, , ,

www.ibm.com

This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...

Category:Markets
WHITEPAPER: Best Practices in Partner Rewards

William Gilsing, , ,

www.hawkeyechannel.com

With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...

WHITEPAPER: Penetrating New Markets

Sandy Carter, , ,

www.ibm.com/us/en/

Concerned about the risk of entering a new market? You should be. Any move will require major investment and have a very real risk of failure. To make your move a successful one, you must understand your customers, your own potential and the nature of the ...

Category:Marketing
PRESENTATION: Training Your Coaches: Getting the Most from your CAMs

William Gilsing, , ,

www.hawkeyechannel.com

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

WHITEPAPER: Measuring the ROI of Marketing Campaigns

Michael Kelly, , ,

www.tslmarketing.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

PRESENTATION: 2011 Channel Investment, SaaS Adoption & Social Media

William Gilsing, , ,

www.hawkeyechannel.com

Planning your 2011 Channel investments? Find out what other vendors are doing. At the end of 2008, vendors anticipated headcount decreases and only moderate increases in channel investment in a few areas: opportunity registration, partner communicatio ...

Category:Research
WHITEPAPER: Best Practices Recruiting Top Tier Channel Partners

Jay Leon, , ,

www.csgchannels.com

Partner recruitment strategies shared in this whitepaper will allow vendors to develop strong, productive partner relationships and drive increased channel revenue. Building a detailed "ideal partner" profile and conducting the proper research to disco ...

WHITEPAPER: Measuring Channel Program Performance and ROI

William Gilsing, , ,

www.hawkeyechannel.com/‎

This hawkeye whitepaper will help you get your ducks aligned for 2013. We’ll talk about the role of channel performance in building a healthy channel ecosystem for your company and we’ll provide some examples of insights you can gain when using sophistica ...

WEBINAR: Managing a Painless Global Loyalty Rewards Program for your Channel

Claudio Ayub, , ,

www.hawkeyechannel.com

Rewards programs….every Vendor has them and every channel chief knows the challenges in putting together a single rewards program that works in a variety of regions. The complexities of crafting a single rewards solution quickly become evident during the ...

WHITEPAPER: Training Your Coaches: Core Knowledge and Skills Training for Channel Account Managers

William Gilsing, , ,

www.hawkeyechannel.com/‎

Billions of dollars in revenue pass through the channel each year, yet the technology industry does not have a formal accreditation standard for channel sales, channel marketing, nor channel account management. Many technology companies have formal tr ...

PRESENTATION: Incentivising Partners during the Downturn

Mike Morgan, , ,

View the presentation slides from a webcast on how to run simple and cost effective incentive and loyalty programs for the channel that reward incremental sales from committed partners actively engaged in building your pipeline and closing sales.

Category:Webinars
Telephone1 650 351 9150
PRESENTATION: Improving the Effectiveness of Co-Op/MDF

Dale Taormino, , ,

www.channelmanagement.com

MDF is often overlooked as a proactive marketing tool in this economy. Listen to this webinar to hear hints and tips on how MDF budgets should be a resource for vendors and partners alike to help grow their channel sales whether you are a beginner, interm ...

WHITEPAPER: Enabling Partners to Win “White Space” Business

Michael Kelly, , ,

www.tslmarketing.com

First, it is more difficult for any lead generation team to gain traction and identify opportunities in those accounts. Whether it is a vendor lead generation team, business partner, or agency team, it is going to be tougher to break into those accounts i ...

WHITEPAPER: Three Partner Perspectives That Could Transform Your Channel Management Model and Boost Sales

Erik Long, , ,

www.zsassociates.com

What happens if your sales channel partner is giving you information that could significantly improve sales, but you aren’t listening or you can’t understand what the partner is saying? High-tech vendors rely heavily upon their channel partners, to the ...