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PRESENTATION: Improving the Effectiveness of Co-Op/MDF

Dale Taormino, , ,

MDF is often overlooked as a proactive marketing tool in this economy. Listen to this webinar to hear hints and tips on how MDF budgets should be a resource for vendors and partners alike to help grow their channel sales whether you are a beginner, interm ...

WEBINAR: Overcoming the Channel Paradox - Eight Best Practices for Revenue Acceleration in the Channel

Jennifer Hartwell, ,

Channel teams are caught between the need to grow significant revenue through channel and a number of paradoxical factors that make it difficult for success. Highly skilled channel partners are typically less engaged and loyal than ever before, and a lack ...

WHITEPAPER: Enabling Partners to Win “White Space” Business

Michael Kelly, , ,

First, it is more difficult for any lead generation team to gain traction and identify opportunities in those accounts. Whether it is a vendor lead generation team, business partner, or agency team, it is going to be tougher to break into those accounts i ...