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Channel Focus North America 2017 - 20th Anniversary

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The 20th Anniversary Channel Focus North America 2017 is the event for the technology industry that brings together the IT and telecom industries' most effective Channel sales and marketing strategists.

DATE: Tuesday, May 2, Wednesday, May 3, and Thursday, May 4, 2017

Channel Focus – celebrating 20 years!
The 20th Anniversary of Channel Focus will be a fabulous celebration of everything the conference has come to stand for. The most important issues, the industry’s leading thinkers, and the most senior group of Channel executives that will gather in 2017. In short, Channel Focus North America is the conference that defines the strategies and tactics the industry’s leading vendors are using to grow and develop their Channel business.

This year’s event will be extra special we’ll be celebrating with special events, the very best speakers and celebrating the over 3,000 Channel Focus Alumni representing every major company in the industry, some of whom have attended more than 15 times!

Over the past 20 years, the conference has built an unparalleled reputation for sourcing the finest speakers, discussing the issues that are defining the latest thinking on how we leverage the Channels today. Channel Focus combines a unique blend of radical new thinking and practical topics that ensure delegates walk away with real strategies and tactics they can use to successfully open up new Channels, and redefine existing, Channel sales and marketing methods.

In short, it is the event for the technology industry that brings together the IT and telecom industries' most effective Channel sales and marketing strategists.

Channel Focus is the most important conference of its kind because it provides real thoughts and ideas from people who are actually making them work in the America - today.

Who should attend?
If you are involved in any aspect of Channel Marketing and Sales, Channel Development, marketing communications, or Channel Strategy - you should be there! 

Conference attendees come from all over the Technology and Telecom industries. From Fortune 100 companies to today’s leading technology innovators. Some are experts who attend to stay current on the latest trends and directions. Others are marketing and sales people interested in extending their programs into this region by learning from the experts. These attendees, plus the speakers and workshop leaders who usually stay and participate in the entire conference, make for a powerful interactive experience!

What will you learn?

At Channel Focus you'll gain invaluable insights into the very latest thinking on today’s rapidly changing Channel.

At Channel Focus you’ll receive the latest information on the latest information on key issues like IoT, the Cloud and Specialized partners that will help you understand how to take advantage of these key Channel trends.

At Channel Focus you'll learn the strategies and tactics leading companies are using to develop and grow their Channel revenues and profitability.

At Channel Focus, the most knowledgeable experts from the leading IT and Telecom vendors will share with you how they drive business through a variety of established and emerging indirect Channels.

But probably most important of all, as a Channel Focus attendee you'll take away real strategies and tactics that you can build into your programs to increase your sales and improve the focus and effectiveness of your Channel partners.

Industry Updates

You'll get the latest quantitative data on buyer behaviors, what products are flowing through which Channels, emerging and declining categories, where they're headed for the future, and what that means to you.

Strategic Channel Marketing Presentations

Speakers will present on key issues like the impact of the Cloud, IoT and the rapidly growing Specialized Channels on indirect Channels, you’ll learn about new routes to market, multi-Channel strategies and how you can adapt your activities to capitalize on these opportunities.

Best Practice Presentations

These are very specific presentations on real world Channel strategies that have actually worked, presented by the people who have actually made them work - not just in technology but from other industries we can all learn from. You'll take away dozens of ideas that you can immediately apply to your own situation.

Tactical Presentations

These presentations focus on how to do and how to improve fundamental sales, marketing and operational activities like MDF and co-op, partner training, lead handling and more. You'll come away with checklists of do's and don'ts to implement or enhance these programs.

Conference Speakers

Quite simply Channel Focus North America has an unparalleled reputation for bringing together the industry’s leading thinkers. All our speakers share their ideas and experiences in a unique trusted environment. They are chosen for both their subject matter expertise as well as their ability to deliver that expertise in an engaging and powerful way.

The latest thinking, real programs strategies and tactics, you can implement to improve your channel strategies all delivered in a unique trusted environment.

Networking opportunities

Contacts & Community

During the workshops, at breakfasts, lunches and special evening function you'll have unrivaled opportunity to meet with the speakers and attendees.

You'll make great contacts, meet key sources of help and establish relationships that will help you do your job long after this year's conference is over. A great networking opportunity!

Previous attendees

Here's a selection of some of the companies who regularly participate in Channel Focus.

3Com, 3M, 4-Profit, 8x8 Inc., Abila, Absolute Software, Access Graphics, AccountMate Software Corp, ACD Systems, ACE*COM, Acresso Software , Acterna Corporation, Actiontec, Active Voice, Actuate, Acxiom Corporation, Adaptec, ADAPTIVE PLANNING, ADC, ADIC, Adobe, ADP, Inc, Adtran, Advanced Call Center Technologies, Advanced Micro Devices (AMD), Aerohive Network, Affiniti, Inc., Agilent, Agilent Inc., Agilysys, Akamai Technologies, Akonix, Aladdin Knowledge Systems, Alcatel-Lucent, ALLDATA, Allegis, Allen Communication, Allen Systems Group, Alliance Management, Altiris, Inc., AMD, Amdahl, American Power Conversion (APC), Anritsu, Anue Systems, Apple Computer, Applora, Aqueduct, Inc., Ardence, Arrow/Wyle Computer Products, Artimar Ltda, Aruba Networks, Ascend Communications, Aspect Software, Aspen Technology, Aspera, Asymetrix Learning Systems, Inc., AT&T, ATEN Technology, ATL Products, Atlantic Technologies, Attachmate Corporation, Autodesk, Avaya, Avnet, Avocent, Axent Technology, Axios Systems, Baan Company, BakBone Software, Barracuda Networks, Bay Networks, BCA, BCN Telecom, BEA Systems, Bentley Systems, Best Software, Bitdefender, BlackBaud, BlitzMasters, Blue Coat Systems, Blue Sky Software Corporation, Bluestone Software, BMC, Borland, Bowne Global Solutions, Bozell Worldwide, Brio Technologies, British Telecom Infonet Services Corporation (BT Infonet), Brocade, Brother, BSA International, BT, Business Objects, CA, Cables To Go, Cadpo, Caere Corporation, Canon Software Publishing, Captaris, Cardiff Software, CBS Interactive, Inc., Centennial Software, CenturyLink, Certefi, Champion Solutions Group, Changepoint, Channel Pricing, Channel Strategies, Inc., ChannelWave, Charter Business, Check Point  , Ciena, Cisco, Citrix, Claris Corporation, CloudRunner, Inc, CMP, CMR, Cognos, Comcast Business, CommScope, Compaq, Computer Associates, Compuware, Concord Communications, Context World, Converge, Inc., Copelco Capital, Corel, Coyote Point Systems, Crucial Technology, CSG Openline, Cubic Videocomm, Cyberguard, Cygnion Corporation, Cyrix Corporation, D&H Distributing, D. P. Technology Corp, Dahlin Smith & White, Damgaard, Inc., Data Kinetics Ltd, Datacard Corp, Datamax Corporation, Datto Backup, DDN, Dell, DELMIA, Deloitte & Touche, Delta Products Corp, Dialogic Corporation, Dickens Data Systems, Diebold Inc., Digi International, Digital Impact, Digium, DS SolidWorks, Earthlink, Eastman Kodak, Eaton, ECadvantage, Echarge, ECompany Inc., Edgewalk Business Experience, EDS, Eicon, EIS Computers, Elpin Systems, EMC, Emerson, Engelhardt Consultancy, Engineering Animation, Inc., Enterasys, Entomo, Entrust, EOS, Inc., Epicor, EPI-USE Labs, Epson America, Inc., EqualLogic, Ericsson Inc., eshare communications, Esker, ESRI, Eurologic Systems, Inc., Evault, Exabyte Corporation, ExcelleNet, Inc., Executive Software International, Inc., Exodus Communications, Extended Systems, Inc., Extensis, Extreme Networks, F5, FEA, FFWD, FileMaker, FileNet Corporation, Fluke Networks, Focus Consulting, Fore Systems, ForeScout Technologies, Inc., Fortinet, Frank Lynn & Associates, Front Line Solutions, Frontline Specialists, Inc., FrontRange Solutions, FRX Software, F-Secure, Fujitsu,, Gage, Gartner, Gateway, Genesys, Genicom Corporation, Gigamon, Global Technology Finance, Google, Grass Roots America, Great Plains Software, Group One Software, Group Systems, Guidance Software, Gupta Technologies, Haht Commerce, Inc., Hallmark, Handspring, Hard Dollar, Harris Automation, Hewlett Packard, Hi Tech and Media Industries, HID Global, Hitachi Data Systems, Hostway, HP, Hughes Network Systems, Hummingbird Communications, IBM, ICE, IDC, IDG, Imation, Imation Canada Inc., Imperva, Indus International, Inc., INETU, InfoAccess, InFocus, InfoMentis, INFONET SERVICES CORP., InfoNow Corporation, Infor Global Solutions, Informatica, Information Builders, Information Resource Group, Informix, InfoVista Corporation, Infowave Software, Ingram Micro, Innovacion en Servicios Tecnologicos, Insider Marketing, Integra, Integrated Research Inc., Integrated Strategic Information Service, Intel, Intelepeer, Intelsat, Interact Commerce Corporation, Intergraph, Intermec, Internet Security Systems, Interphase Corporation, Inter-Tel, Inc., Interwork - Canada,, Intuit, Intuitive Group, Invensys Wonderware, Iomega, Ipswitch, Iron Mountain, Isis Global, ISIS Inc., ITA Group, Inc., ITM Channel Marketing, Itron Inc., J. Brown / LMC Group, J. D. Edwards, JAMF Software, JDSU, Jostens Learning, Kaspersky Lab, kCura, Kentrox, Keylink Systems, Keysight Technologies, Kingston Technology, Kofax, Konica Minolta Printing Solutions, KPG, Kronos, Inc, Kutenda, Kyocera Wireless, L-3 Network Security, LABTEC, Inc., Landesk, Lantronix,, Inc., Larscom, Lawson Software, Legato Systems, Let's Talk Business, Level 3 Communications, Lexmark, Liebert Corp, LSI Logic, Lucent Technologies, Lumension, MacNeal-Schwendler Corporation, Macromedia, Macrovision Corp, Made2Manage Systems, Madge Networks, Manugistics Inc., MapInfo, Marconi, Market One, Matrix, Maxell Corporation of America, Maxtor Corp., McAfee, McCann Erickson, McDATA Corp., Media Cybernetics, Mentergy, Meraki, Merant, Mercury Interactive, Meridian Data, Inc, Meridian Systems, Microchip, Microlog, Microsoft, Microtest, MicroTouch Systems, Inc., Milan Technologies, MindShare Association, Minolta, Mitel Networks, Model N, Morgan Stanley Dean Witter, Motivaction, Motorola, MRM Worldwide, MRV Communications, MSC Software Corporation, MSI Consulting Group, MTS-Integratrak, MX Logic, N-Able, Natural MicroSystems Corporation, NComputing, NCR, NEC, NetApp, NetExam, NetIQ, Netmanage, Inc., Netop, NetPro, Netscape, NetSpeak Corporation, NetSuite, Network Associates, Network Computing Devices (NCD), Network-1 Security Solutions, Inc., Newbridge Networks Inc., Next Gen Marketing, NextLevel, NICE Systems Inc, Nickelsen Communications, Nimble Storage Inc, Nokia, Nortel, Novell, NPD, Nuance , Oce USA, Odetics, Inc., Okidata, Omtool Ltd, Onsale, OnSet Computer Corporation, Open Channel Solutions, OpenERP, OpenText, Openwave Systems, Optio Software, Oracle, Orb Intelligence, Inc., ORBCOMM, Origo Marketing Group, Overland Data, Overland Storage, Palm, Panasonic, Panduit, Panorama Software, Parametric Technology, ParaTechnology, Inc., Partnerware, Partnerware Technologies, Patchlink, PENTAX, PeopleSoft, Peregrine Systems, Performance Technologies, Perle Systems, Pervasive Software, Inc., Phoenix Technologies, Pick Systems, SolidWorks Corporation, Solutions Integrator, SonicWALL, Inc., Sony Electronics, Inc., SPA, Spacetec IMC Corp., Spectra Logic, Spectra Logic , Spectrum Business, SPI - Sales Performance International, SpikeSource, Spire Associates, Splunk, St. Bernard Software, Starbase Corporation, Storage Technology Corp., StorageTek, Stratus, Strix Systems, SuccessFactors, an SAP Company, Sun Microsystems, Sungard AS, SUSE, Sybase, Sygate Technologies, Symantec, Symbol Technologies, Synnex, Systems Union Inc., Tarantella, Targus, Teamline, Tech Data, Techmar, Techsmith, Tekelec, Telarus, Telect Inc., Tellabs, Texas Instruments, The 2112 Group, The NPD Group, Inc., The Planet Group, The Sales Alliance, ThingWorx (PTC), Tibco Software, Tie Kinetix, Time Warner Cable, Tivoli Systems, TML Trade Publishing, T-Mobile, TOSHIBA  , TRADOS Corporation, TransAmerica, Traveling Software, Trend Micro, TriGeo Network Security, Trillium Software, Tripwire, Tudla, Tumbleweed, TURBOLINUX, Tyco Electronics, Ubizen, Inc., UGS, Unify, Unisys, US Commercial Service, UUNet Technologies, UUNET/WorldCom, Vanguard Networks, Varolii Corporation, Varonis, VARStreet, Vault Technology, Veeco Instruments Inc., Verilink Corporation, Verint Systems Inc, Verisign, Veritas, Verity, Vernier Networks, Versata, Inc., Viasoft, Viavi Solutions, Vicinity Corporation, ViewSonic, VIGILANTe, Vignette, Virtual Instruments, Visio Division of Microsoft, Vision Solutions, Visionary Design Systems, Visual Networks, Visual Numerica, VMware, Vocera Communications, Vocollect, Wacom Technology, Walker Richer Quinn, Watchfire, WatchGuard Technologies, Inc., WD, Webex Communications Inc., Webroot, Websense, Westcon Group Inc, Western Digital, Winshuttle, Witness Systems, Wonderware, Workplace Systems, WRQ, Wyle, Wyse Technology, Xerox, Xiotech, Xircom, XO Communications, Zaxus, Inc., Zebra, and Zeus Communications

What makes Channel Focus unique?

Quite simply, there are no other marketing and sales conferences in the world quite like Baptie & Company's Channel Focus series. There are multiple reasons why Channel Focus North America has grown to become the biggest and most successful Channel conference in the World.

Channel Focus North America is a content driven event where past attendees and experts have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

Channel Focus North America has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there are no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

The quality of speakers and workshop leaders at Channel Focus North America is recognized as being the best of any Channel conference. The conference features not just leading figures from within our industry, but also experts from other industries who join the event to provide ideas we can adapt from what they are doing. And, unlike many other conferences, the speakers stay and actively participate in all of the conference activities including workshops.

When you attend Channel Focus North America, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements in your own strategies and programs. Don't miss it!

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