Join us: September 13 – 15, 2022

The Agenda

Click a tab below to view the agenda for that day:


A photo of Dave Allen
Dave Allen

VP Americas Channels

A photo of Christian Alvarez
Christian Alvarez

SVP WW Channels

A photo of Tricia Atchison
Tricia Atchison

VP, WW Partner Engagement & Experience

A photo of Claudio Ayub
Claudio Ayub

SVP TMT Practice

A photo of Sergio Bea
Sergio Bea

VP Global Enterprise & Channels

A photo of Karlyn Bentley
Karlyn Bentley

SVP Client Partnerships

A photo of Carlos Blanco
Carlos Blanco

VP Channels & Alliances

A photo of Keri Bolding
Keri Bolding

VP Channel Sales
Sierra Wireless

A photo of Meg Brennan
Meg Brennan

VP Global Channels
Riverbed Technology

A photo of Ross Brown
Ross Brown

SVP NA Cloud Ecosystem Partners

A photo of Leslie Chiorazzi
Leslie Chiorazzi

Managing Partner
CMIT Solutions of Manhattan

A photo of Lisa Citron
Lisa Citron

VP Global Channel Sales

A photo of Cheryl Cook
Cheryl Cook

SVP Global Partner Marketing

A photo of Lori Cornmesser
Lori Cornmesser

SVP Global Channels & Alliances

A photo of Bob Coppedge
Bob Coppedge


A photo of Larissa Crandall
Larissa Crandall

VP of WW Channels & Alliances

A photo of Guy Cunningham
Guy Cunningham

VP Channel Sales & Alliances

A photo of Georg Dauterman
Georg Dauterman

Valiant Technology

A photo of Kevin Dean
Kevin Dean


A photo of Tiffany Dunn
Tiffany Dunn

VP of Channel Sales NA

A photo of Alyssa Fitzpatrick
Alyssa Fitzpatrick

VP & GM, SMG, Global Partner Sales

A photo of Richard Flynn
Richard Flynn

Spur Reply

A photo of Tina Gravel
Tina Gravel

PineCone Hill

A photo of Donna Grothjan
Donna Grothjan

Head of WW Partners
Aruba, an HPE Company

A photo of Nina Harding
Nina Harding

Chief of Global Partner Strategy & Programs
Google Cloud

A photo of Chris Jones
Chris Jones

AVP Sales Channel - AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business

A photo of Colleen Kapase
Colleen Kapase

SVP WW Partners & Alliances

A photo of Kimberly King
Kimberly King

SVP Strategic Partners & Alliances
Hitachi Vantara

A photo of Karyn MacKie
Karyn MacKie

Head of WW Partner Programs

A photo of Heather Margolis
Heather Margolis

SVP of Marketing

A photo of Micheal McCollough
Micheal McCollough

Global VP of Strategic Growth

A photo of Jeff McCullough
Jeff McCullough

VP Global Partnerships

A photo of Jamie Mendez
Jamie Mendez

VP Ecosystem Transformation & Programs

A photo of Marc Monday
Marc Monday

Global VP of Strategic Partnerships

A photo of John Moses
John Moses

VP Americas Partner Organization

A photo of John Muscarella
John Muscarella

VP Channel Sales
Cox Business

A photo of Scott Musson
Scott Musson

VP Global Strategic Partnerships

A photo of Tony Puopolo
Tony Puopolo

VP Sales-Service Providers & Integrators

A photo of Frank Rauch
Frank Rauch

Head of WW Channel Sales
Check Point

A photo of Rich Rivara
Rich Rivara


A photo of Rahul Roddam
Rahul Roddam

VP Product Management

A photo of Rafael Sanguily
Rafael Sanguily

VP of Strategic Alliances

A photo of Craig Schlagbaum
Craig Schlagbaum

Comcast Business

A photo of Nancy Sperry
Nancy Sperry

VP, Strategic Partnerships & Business Development

A photo of Joe Sykora
Joe Sykora

SVP WW Channels & Partner Sales

A photo of Nancy Teixeira
Nancy Teixeira

SVP Partner Strategy & Sales

A photo of Brenna Thornley
Brenna Thornley

Sr. Director of Customer Success

A photo of Rachel Tuller
Rachel Tuller

Head of Global Channels & Alliances

A photo of Raegan Wilson
Raegan Wilson

Managing Director
Spur Reply

A photo of Roland Zelles
Roland Zelles

SVP WW Sales & CRO

The workshops

Refer to conference agenda for details of when each workshop is scheduled to take place.

The Channel Focus Workshops are held twice per day, each day of the conference.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.


Workshop Times:
Wednesday, September 14th, 2022: 11:20 – 12:20 and 3:45 – 4:45

Thursday, September 15th, 2022: 10:30 – 11:30 and 2:30 – 3:30

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.


The Five Golden Rules Workshops: The 5 Things That Will Make You More Effective at:

1. Building an engagement with today’s MSPs – what do they really want from the vendor?

2. When building a marketplace strategy.

3. In building an influencer program.

4. In moving from a traditional to an XaaS model.

5. In enabling our partners to optimize their use of social and digital channels.

6. When building an Eco-System.

The Discussion Workshops: A Real Opportunity to Debate These Issues:

7. Best practice in building and managing a Partner Advisory Council

8. What are the skillsets today’s Channel Account Managers will need?

9. Channel spending–workshop participants discuss their most successful programs

10. The latest thinking on TCMA (Through Channel Marketing Automation), what is really working?

11. How do you build metrics to help you understand which partners you need to recruit, retain, or retire.

12. The latest thinking on partner incentives.



Tim Acker, Courtney Acuff, Christian Alvarez, Tricia Atchison, Claudio Ayub, Sergio Bea, Karlyn Bentley, Carlos Blanco, Meg Brennan, Theresa Caragol, Kristen Cole, Laura Cooling-Braasch, Lori Cornmesser, Kevin Dean, Tiffany Dunn, Cassie Fhur, Alyssa Fitzpatrick, Richard Flynn, Kenneth Fox, Tina Gravel, Lori Harner, Amy Henderson, Vedonia Ingram, Steven Kellam, Kimberly King, Maria Macaluso, Karyn MacKie, Heather Margolis, Micheal McCollough, Jeff McCullough, Jamie Mendez, Marc Monday, John Muscarella, Rahul Roddam, Kevin Rooney, Rafael Sanguily, Carmen Sorice III, Karen Strub, Rachel Tuller, Larry Walsh, Roland Zelles

Why should I attend?

At each and every Channel Focus Event, we promise:

  1. To create an environment which helps solve and generate strategies to tackle the most important Channel issues
  2. To work with the industries’ Channel leaders to develop an agenda to include the pertinent Channel issues
  3. To recruit speakers and panelists who are experts on the Channel and to work with those speakers to develop informative and actionable presentations
  4. To provide interactive workshop environments, led by industry leaders, where delegates can find answers to their questions
  5. To look after and treat every event attendee as though they were guests in our own homes
  6. To create an event that is exceptionally well run and managed
  7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions
  8. To create an ambience that encourages and enables our guests to meet and network with one another
  9. To create a forum where groups like the Women’s Leadership Council can discuss key issues affecting the industry
  10. To constantly listen to our guests so we can continually strive to improve Channel Focus

10 Reasons You Need to Attend Channel Focus

  1. It is the world’s number 1 Channel conference and delivers unprecedented value, knowledge, and actionable strategy applicable to your own organization.
  2. Money savings by learning key strategy from experts who have determined the best practices- these answers are invaluable and will save you many times the amount you will spend on attending the event.
  3. Learn from the experts: Channel Focus Conference has a reputation of having the best speakers and workshop moderators of any channel conference. Also, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities.
  4. Customizable Agenda that can be tailored to you. You choose what you attend, so your experience and learning are unique to your own needs.
  5. Practical how-to presentations that focus on how to optimize fundamental channel sales, marketing, and operational activities.
  6. Get answers to your questions in our workshops. These small group discussions are designed to enable you to ask questions and get answers to the issues that matter to you.
  7. Networking opportunities during the conference. You’ll make great contacts, meet key sources of help, and establish valuable relationships.
  8. Channel Focus is amazingly real world with a significant amount of sharing of honest and practical ideas. It is a closed forum: there is no press in attendance. This allows industry Channel sales and marketing executives getting together to learn and help each other.
  9. Access to the world’s leading channel solution providers. These providers will be present to address your mission-critical priorities.
  10. Above all Channel Focus is a content-driven event. Our advisory board of over 30 senior channel experts have generously contributed their time to help us develop the agenda that covers the most important and current Channel issues.
Register today for CHANNEL FOCUS 2022

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