Channel Focus 2023

Join us: Nov 8-9, 2023

The Agenda

Click a tab below to view the agenda for that day:

Speakers

A photo of Jenna Aidikoff
Jenna Aidikoff

AWS Engagement Manager, Northeast & Canada
Palo Alto Networks

A photo of Tricia Atchison
Tricia Atchison

VP, WW Partner Engagement & Experience
Citrix

A photo of Meg Brennan
Meg Brennan

VP Global Channels
Riverbed Technologies

A photo of Jess Bryar
Jess Bryar

National Channel Director
Masergy

A photo of Theresa Caragol
Theresa Caragol

CEO & Founder
AchieveUnite

A photo of Sandra Glaser Cheek
Sandra Glaser Cheek

Global Channel Chief
on sabbatical

A photo of Maria Chien
Maria Chien

VP Research Director, Channel Marketing
Forrester

A photo of Lori Cornmesser
Lori Cornmesser

VP WW Channel Sales
CYCognito

A photo of Larissa Crandall
Larissa Crandall

VP WW Channels & Alliances
Gigamon

A photo of Tiffany Dunn
Tiffany Dunn

VP of Channel Sales, North America
Aircall

A photo of Tina Gravel
Tina Gravel

SVP Global Channels & Alliances
AppGate

A photo of Sherifa Hady
Sherifa Hady

VP EMEA Channel Sales
Aruba, and HPE Company

A photo of Cindy Herndon
Cindy Herndon

COO
Channelnomics

A photo of Mirsada Karahodzic
Mirsada Karahodzic

Global Partner Strategy Manager
HP

A photo of Monique Kerstens
Monique Kerstens

Channel Program Director - Cloud Service Providers
Palo Alto Networks

A photo of Karyn MacKie
Karyn MacKie

Head of Global Partners
Cohesity

A photo of Heather K Margolis
Heather K Margolis

SVP of Marketing
360insights

A photo of Louise McEvoy
Louise McEvoy

VP US Channels
TrendMicro

A photo of Jamie Mendez
Jamie Mendez

VP, Ecosystem Transformation & Programs
Pegasystems

A photo of Yen Pham
Yen Pham

Director, Cloud Channel & Marketplace Strategy
Trend Micro

A photo of Alissa Plumley
Alissa Plumley

Senior Manager WW Partner Marketing
Citrix

A photo of Chelsea Rider
Chelsea Rider

Marketing Director
Impartner

A photo of Meaghan Sullivan
Meaghan Sullivan

Head of Global Partner Marketing & General Business
SAP

A photo of Rachel Tuller
Rachel Tuller

Head of Global Channels & Alliances
Cloudera

A photo of Mary Beth Walker
Mary Beth Walker

Head of Global Channel Strategy
HP

A photo of Alexis Williams
Alexis Williams

Global Head of Strategic Alliances
Atlassian

The workshops

Refer to conference agenda for details of when each workshop is scheduled to take place.

The Channel Focus Workshops are held twice per day, each day of the conference.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

 

Workshop Times:
Wednesday, November 8th, 2023: 11:20 – 12:20 and 3:45 – 4:45

Thursday, November 9th, 2023: 10:30 – 11:30 and 2:30 – 3:30

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.

 

The Channel Specific Workshops – How do you more effectively engage with:

1. MSPs

2. The Hyperscalers

3. GSIs

4. ISVs

5. Agents

6. Influencers

 

The Discussion Workshops – A Real Opportunity to Debate These Issues:

7. Participants share the things they have done to make them easier to do business with

8. Career development – what skillsets will the next generation of Channel leaders need?

9. Moving from direct to indirect – how can you quickly build and scale the Channel opportunity?

10. Building an effective set of metrics to measure partner ROI

11. The latest thinking on partner incentives.

12. Through Channel marketing – what do partners really want and use?

 

AI Hands On Workshop:

13. AI – a hands on introduction to AI and its uses to and with your channel Partners

The Agent Workshops:

14. A deep dive into operations – what is required to make an agent model work?

15. Marketing with agents – what support do agents need?

16. Building an agent program – what is required?

Why should I attend?
  1. To create an environment which both tackles and provides answers to, the most important Channel issues of the day.
  2. To work with over 30 of the industries Channel leaders, to develop an agenda, that covers the most important issues that affect Channel professionals today.
  3. To recruit speakers and panelists who are experts on these issues and to work with those speakers to develop informative and actionable presentations.
  4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them.
  5. To look after and treat every event attendee as though they were guests in our own homes
  6. To create an event that is exceptionally well run and managed.
  7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions.
  8. To create a virtual ambience that encourages and enables our guests to meet and network with one another.
  9. To create a forum where groups like the women’s leadership council can discuss key issues affecting the industry.
  10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event.
  1. It is the world’s number 1 channel conference – Delivering a combination of the latest channel thinking and practical sessions where you can take away actual programs that are driving channel success today.
  2. The event will save you money – Learn from others how they have done it, the mistakes they have made and what really works – these answers are invaluable and will save you many times the amount you will spend on attending the event.
  3. Learn from the experts – The quality of speakers and workshop leaders at Channel Focus is recognized as being the best of any Channel Sales and marketing conference. The conference features over 30 of the leading Channel figures from within our industry, sharing the very latest strategic thinking on the channel, best practices and practical advice and actual programs you can take back and start using tomorrow. And, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities – including workshops.
  4. Customizable agenda – A learning experience tailored to your needs. At Channel Focus we have 2 keynotes, 2 tracks, 12 workshops, 20 sessions, and unlimited opportunities to virtually meet other channel executives. You choose what you attend, so your experience and learning are unique to your own needs.
  5. Practical how-to presentations – These real-world presentations focus on how to do and how to improve fundamental channel sales, marketing, and operational activities. At the conference, speakers will share actual programs they are using to increase channel revenue and profitability. You will come away with checklists of do’s and don’ts you can use to build or enhance your own programs.
  6. Get answers to your questions in our workshops – Our workshops, which are small group discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivalled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions. All this in a group format where you can interact live and on-camera with your fellow attendees and Group leaders.
  7. Great contacts and key sources of help – During the workshops, at lunches and network breaks you’ll have an unrivaled opportunity to meet with the other attendees on camera and one-on-one! You’ll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year’s conference is over.
  8. Channel Focus is an amazingly real world – With a tremendous amount of peer sharing of honest and practical ideas. In part, that’s because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry Channel sales and marketing executives getting together to learn and help each other. That’s why attendees take away real solutions that they can apply immediately.
  9. Access the world’s leading channel solution providers – Providers will be on hand to address your mission-critical priorities. You’ll receive exclusive access to some of the world’s leading solution providers in a variety of settings.
  10. Above all Channel Focus is a content-driven event – Our Advisory board of over 30 Senior channel experts have generously contributed their time to help us develop the agenda and topics that cover the most important Channel issues affecting the channel today. This means the content is right on point for what’s happening now and what will be happening in the next years.
Register today for Channel Focus 2023

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