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The Agenda
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Things have changed – 4 Channel leaders discuss the key changes they are making as we head into 2022
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| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
Session 1: Case study – building a world-class MSP program
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Session 2: New compensation models– moving from rewarding the transaction to rewarding competency and behaviors
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| Session 3: Progressing your career! A panel of Channel leaders discuss the skills they are looking for in their future team leaders
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Session 4: What is the role of the vendor and the Channel in marketing to today’s technology buyer?
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Channel Heresy – Should you be considering taking more sales direct?
Session 5: Building, Enabling, and Measuring the Impact of an Influencer Channel
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Session 6: Beyond what we do today – what is the future role of an MDF program?
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Building a model to effectively measure both the partner and customer experience
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Session 8: Financial acumen the essential skill – Understanding partner economics
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Distribution: What is the role of distribution when we don’t need pick, pack, and ship
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A fabulous and fun event
Eat, drink and be merry with awesome entertainment, wonderful food, and great colleagues
Marketplaces explained – It’s so much more than AWS and Azure!
Moderator:
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance. Programs that Make a Difference |
Session 9: Re-engineering your Channel programs – Creating a Channel transformation roadmap?
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Session 10: How do you create meaningful engagement with all the parties involved in your transactions?
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| Session 11: Understanding the partners you need and building a carefully targeted recruitment campaign to attract them
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Session 12: A panel of partners discuss their business models, their clients, and what they need from vendors
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Session 13: How do you create a partner-obsessed culture?
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Session 14: Implementing Lifecycle Reward Programs to Support Recurring Revenue and Emerging Channel Roles
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Session 15: Recalibrating Channel lift – The latest thinking on how you quantify what partners bring to the table?
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Session 16: It’s all about the data! Understanding and using Channel analytics
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The Channel Focus Benchmark Survey – The Results – What Really Matters to Vendors and Partners?
Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
The Channel Focus Workshops are held twice per day, each day of the conference.
The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
Workshop Times:
Wednesday, November 8th, 2023: 11:20 – 12:20 and 3:45 – 4:45
Thursday, November 9th, 2023: 10:30 – 11:30 and 2:30 – 3:30
Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.
The Channel Specific Workshops – How do you more effectively engage with:
1. MSPs
2. The Hyperscalers
3. GSIs
4. ISVs
5. Agents
6. Influencers
The Discussion Workshops – A Real Opportunity to Debate These Issues:
7. Participants share the things they have done to make them easier to do business with
8. Career development – what skillsets will the next generation of Channel leaders need?
9. Moving from direct to indirect – how can you quickly build and scale the Channel opportunity?
10. Building an effective set of metrics to measure partner ROI
11. The latest thinking on partner incentives.
12. Through Channel marketing – what do partners really want and use?
AI Hands On Workshop:
13. AI – a hands on introduction to AI and its uses to and with your channel Partners
The Agent Workshops:
14. A deep dive into operations – what is required to make an agent model work?
15. Marketing with agents – what support do agents need?
16. Building an agent program – what is required?
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