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The Agenda
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Rod Baptie – CEO – Baptie & Co
Our panelists share actual examples of how they are leveraging AI in their channel eco-system programs.
Moderator: Rod Baptie – CEO – Baptie & Company
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
Session 1: The future of distribution – should it still have a role in your channel strategy?
Moderator: Joe Sykora – SVP Global Channels and Alliances – Proofpoint |
Session 2: The latest thinking on partner marketing and how to enable your partners to be more effective marketers
Moderator: Meaghan Moore – VP Global Partner Marketing – ServiceNow |
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
Session 3: The role of a Channel Account Manager is changing rapidly – what are the key skills needed to thrive in a fast changing environment?
Moderator: Tim Acker – Former CRO |
Session 4: Deal registration – our panel discusses whether it still has a place in today’s partner eco-system!
Moderator: Dave Allen – VP NA Partner Sales and Services – Akamai |
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
Session 5: Building a strategy to leverage GSIs
Moderator: Larry Walsh – CEO & Chief Analyst – Channelnomics |
Session 6: Let’s get practical – each panelist shares the steps they are taking to make them easier for their partners to do business with.
Moderator: Michael DePalma – VP Business Development -Kaseya |
5 Things You Can Do…
1: To More Effectively engage with the Hyperscalers
2: To get the work done whilst maintaining a proper work/life balance
3: To more effectively make the case for the Channel with your ‘C’ suite
Rod Baptie – CEO – Baptie & Co
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
Session 7: Changing routes to market how could you, should you leverage MSPs, the agent model, ISVs the Hyperscalers and more?
Moderator: Leslie Maher – VP Global Channels and Alliances – Virtana |
Session 8: Developing a next gen partner portal – what do partners really want?
Moderator: Nick Tidd – VP Global Partner Organization – HP |
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
Session 9: How do you motivate partners if you are NOT one of their top 3 vendors?
Moderator: Rachel Tuller – Head of Global Channels and Alliances |
Session 10: The latest thinking on partner benefits and incentives: What is Really Working?
Moderator: Brenda Nobleza – RVP Americas Channel – Epicor |
| TRACK 1 – Managing Channels in a Time of Change | TRACK 2 – Improving Channel Performance Programs that Make a Difference |
Session 11: Who are the influencers, what role do they have and how do you work with them?
Moderator: Larry Walsh – CEO & Chief Analyst – Channelnomics |
Session 12: Sustainability – the next big challenge for the industry and the channel
Moderator: Mary Beth Walker – VP Channel Strategy and Enablement – HP |
Rod Baptie – CEO – Baptie & Co
Speakers
Refer to conference agenda for details of when each workshop is scheduled to take place.
The Channel Focus Workshops are held twice per day, each day of the conference.
The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.
Workshop Times:
Wednesday, November 8th, 2023: 11:20 – 12:20 and 3:45 – 4:45
Thursday, November 9th, 2023: 10:30 – 11:30 and 2:30 – 3:30
Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.
The Channel Specific Workshops – How do you more effectively engage with:
1. MSPs
2. The Hyperscalers
3. GSIs
4. ISVs
5. Agents
6. Influencers
The Discussion Workshops – A Real Opportunity to Debate These Issues:
7. Participants share the things they have done to make them easier to do business with
8. Career development – what skillsets will the next generation of Channel leaders need?
9. Moving from direct to indirect – how can you quickly build and scale the Channel opportunity?
10. Building an effective set of metrics to measure partner ROI
11. The latest thinking on partner incentives.
12. Through Channel marketing – what do partners really want and use?
AI Hands On Workshop:
13. AI – a hands on introduction to AI and its uses to and with your channel Partners
The Agent Workshops:
14. A deep dive into operations – what is required to make an agent model work?
15. Marketing with agents – what support do agents need?
16. Building an agent program – what is required?
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