Join us: April 6th & 7th, 2022

The Agenda

Click a tab below to view the agenda for that day:


A photo of Tim Acker
Tim Acker

VP Global Channels and Alliances

A photo of Courtney Acuff
Courtney Acuff

SVP Marketing

A photo of Dave Allen
Dave Allen

VP, Americas Channels
Akamai Technologies

A photo of Christian Alvarez
Christian Alvarez

SVP WW Channels

A photo of Tricia Atchison
Tricia Atchison

VP, WW Partner Engagement & Experience

A photo of Claudio Ayub
Claudio Ayub


A photo of Rod Baptie
Rod Baptie

CEO & President
Baptie & Co.

A photo of Sergio Bea
Sergio Bea

VP Global Channels

A photo of Keri Bolding
Keri Bolding

VP of Channel Sales
Sierra Wireless

A photo of Meg Brennan
Meg Brennan

VP of Global Channels
Riverbed Technology

A photo of Theresa Caragol
Theresa Caragol

CEO & Founder

A photo of Lisa Citron
Lisa Citron

VP Global Channel Sales

A photo of Cheryl Cook
Cheryl Cook

SVP Global Partner Marketing
Dell Technologies

A photo of Matt Cook
Matt Cook

VP Global Partner Organization

A photo of Lori Cornmesser
Lori Cornmesser

VP, Global Channel Sales

A photo of Kerry Desberg
Kerry Desberg


A photo of Crystal Ferreira
Crystal Ferreira

Head of B2B Channels

A photo of Alyssa Fitzpatrick
Alyssa Fitzpatrick

VP & GM, SMG and Global Partner Sales
Intel Corporation

A photo of Richard Flynn
Richard Flynn

CMO & Co-Founder
The Spur Group

A photo of Kenneth Fox
Kenneth Fox

Channel Mechanics

A photo of Donna Grothjan
Donna Grothjan

Head of Worldwide Partners
Aruba, an HPE Company

A photo of Katie Grothjan
Katie Grothjan

Digital Marketing Manager
Ingram Micro

A photo of Michelle Hodges
Michelle Hodges

VP WW Channels

A photo of Chris Jones
Chris Jones

AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business

A photo of Harbinder Khera
Harbinder Khera

CEO & Founder

A photo of Claudia Lee
Claudia Lee

VP Partner Marketing

A photo of Taylor Macdonald
Taylor Macdonald


A photo of Leslie Maher
Leslie Maher

VP North America Channels & Ecosystem

A photo of Heather K. Margolis
Heather K. Margolis

SVP Marketing

A photo of Jeff McCullough
Jeff McCullough

Global VP Partner Sales

A photo of Louise McEvoy
Louise McEvoy

VP, US Channels
Trend Micro

A photo of Joanna Mirov
Joanna Mirov


A photo of Dan Overgaag
Dan Overgaag

Managing Director
The Spur Group

A photo of Corey Pratte VP, Global Partner Sales Cadence
Corey Pratte VP, Global Partner Sales Cadence

VP, Global Partner Sales

A photo of Rob Rae
Rob Rae

SVP Business Development
Datto, Inc.

A photo of Frank Rauch
Frank Rauch

Head of WW Channel Sales
Check Point

A photo of Kevin Rooney
Kevin Rooney

VP Americas Channel Sales
Veeam Software

A photo of Sara Seegers
Sara Seegers

RVP Indirect Channel Sales & Opportunity Management

A photo of Karl Soderlund
Karl Soderlund

SVP WW Channel Sales
Palo Alto Networks

A photo of Carmen Sorice III
Carmen Sorice III

SVP Strategic Partnerships

A photo of Richard Stevens
Richard Stevens

ChannelAssist Inc.

A photo of Karen Strub
Karen Strub

VP Client Services

A photo of Joe Sykora
Joe Sykora

SVP WW Channels and Partner Sales

A photo of Nick Tidd
Nick Tidd

VP Global Partner Organization

A photo of Mary Beth Walker
Mary Beth Walker

Head of Global Channel Strategy
HP Inc.

A photo of Larry Walsh
Larry Walsh

CEO & Founder

A photo of Chris Westfall
Chris Westfall

VP Head of Channels & Alliances

A photo of Wade Yeaman
Wade Yeaman

Fluid IT Service

The workshops

Refer to conference agenda for details of when each workshop is scheduled to take place.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Workshop times (in Pacific time zome):

Wednesday, April 6: 1:00-1:45 PM

Thursday, April 7: 1:00-2:00 PM


Your choice of 8 workshops:

The Discussion Workshops – A Real Opportunity to Debate These Issues

1. How do you build an effective MSP strategy?

2. How do you enable your partners to be better marketers?

3. The Channel chief of the future, which new skill-sets will be required?

4. Could you, should you and if so how, do you embed your partners, into your marketplace strategy?


The Five Golden Rules Workshops – The 5 Things That Will Make You More Effective at

5. Increasing engagement with your partner portal

6. Understanding who are your influencers and how you influence them

7. Developing an effective engagement strategy for your SaaS products

8. Building an effective GSI strategy?

Why should I attend?

Our 10 Point Promise

1. To create an environment which both tackles and provides answers to the most important Channel issues of the day

2. To work with over 30 of the industries Channel leaders to develop an agenda that covers the most important issues that affect Channel professionals today

3. To recruit speakers and panelists who are experts on these issues and to work with those speakers to develop informative and actionable presentations

4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them

5. To look after and treat every event attendee as though they were guests in our own homes

6. To create an event that is exceptionally well run and managed

7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions

8. To create a virtual ambience that encourages and enables our guests to meet and network with one another

9. To create a forum where groups like the Women’s Leadership Council can discuss key issues affecting the industry

10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event

1. It is the World’s number 1 Channel conference

Delivering a combination of the latest channel thinking and practical sessions where you can take away actual programs that are driving channel success today.

2. The event will save you money
Learn from others how they have done it, the mistakes they have made and what really works – these answers are invaluable and will save you many times the amount you will spend on attending the event.

3. Learn from the experts
The quality of speakers and workshop leaders at Channel Focus is recognized as being the best of any Channel Sales and marketing conference. The conference features over 40 of the leading Channel figures from within our industry, sharing the very latest strategic thinking on the channel, best practices and practical advice and actual programs you can take back and start using tomorrow. And, unlike many other conferences, most of the speakers stay to actively participate in all the conference activities – including workshops.

4. Customizable Agenda
A learning experience tailored to your needs. At Channel Focus we have 2 keynotes, 2 tracks, 12 workshops, 20 sessions, and unlimited opportunities to virtually meet other channel executives. You choose what you attend, so your experience and learning are unique to your own needs.

5. Practical how-to presentations
These real-world presentations focus on how to do and how to improve fundamental channel sales, marketing, and operational activities. At the conference, speakers will share actual programs they are using to increase channel revenue and profitability. You will come away with checklists of do’s and don’ts you can use to build or enhance your own programs.

6. Get answers to your questions in our workshops
Our workshops, which are small group discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivalled opportunity to share practical ideas and suggestions with 10-15 of your peers and take away answers to your specific questions. All this in a group format where you can interact live and on-camera with your fellow attendees and Group leaders.

7. Great contacts and key sources of help
During the workshops, at lunches and network breaks you’ll have an unrivaled opportunity to meet with the other attendees on camera and one-on-one!

You’ll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year’s conference is over.

8. Channel Focus is an amazingly real world
With a tremendous amount of peer sharing of honest and practical ideas. In part, that’s because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry Channel sales and marketing executives getting together to learn and help each other. That’s why attendees take away real solutions that they can apply immediately.

9. Access the world’s leading channel solution providers
Providers will be on hand to address your mission-critical priorities. You’ll receive exclusive access to some of the world’s leading solution providers in a variety of settings.

10. Above all Channel Focus is a content-driven event
Our Advisory board of over 30 Senior channel experts have generously contributed their time to help us develop the agenda and topics that cover the most important Channel issues affecting the channel today. This means the content is right on point for what’s happening now and what will be happening in the next years.

Register today for CHANNEL FOCUS VIRTUAL 2022

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