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26th Annual

Channel Focus 2023

Sheraton Hotel, Universal City, CA  

November 7th, 8th, and 9th, 2023

November 7th, 2023 Channel Focus Women’s Leadership Council Meeting

7:30–5:00

Channel Focus Women’s Leadership Council

Sessions and Workshops

Details to be announced. 

6:30-Onward                                                    The Conference Welcome Event
  

Day 1:  Wednesday, November 8, 2023

7:30-8:15

                                                                   BREAKFAST

8:15-9:15

Keynote Panel: The key challenges and opportunities Channel leaders will face in 2024

 

TRACK 1 - Managing Channels in a Time of Change

TRACK 2 - Improving Channel Performance.

Programs that Make a Difference

TRACK 3 – New Channel Thinking

9:30-10:10

Session 1: Hyperscalers – how do you really leverage their capabilities?

 

Session 2: Panel:  How do you build a thru channel marketing program that takes account of partners with very different capabilities?

 

Session 3: Panel: Doing more with less! Our panel discusses the steps they are taking to enable them to do more with less!

 

10:10-10:30

                                                   NETWORKING BREAK

10:35-11:15

Session 4: What does it take to build an effective co-sell program?

Session 5: Tools and Technology... we buy it, we implement it! But how can we get the channel to better use it?

 

Session 6: Panel: It's no longer top-line - how do you measure and communicate to the ‘C’ suite the channel's role in driving profitability and free-cash?

 

11:20-12:20

                                  FIRST WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

12:20-1:50

SPECIAL LUNCH SESSION: AI - what are the Channel challenges and opportunities?

1:50-2:30

Session 7: Panel: Building a business portfolio and practice to leverage the MSP market

 

Session 8: Partner panel: Partner enablement – 3 partners with very different business models discuss what they really need to be successful?

 

Session 9: ClubNext Panel: The next generation of Channel leaders what skill-sets will they need?

 

2:35-3:15

Session 10: Rewarding complex deals - as deals become more complex with more entities involved How do you build a program to reward all the external entities and internal teams involved?

 

Session 11: Panel: Our panelists share the things they have done to make them easier for partners to do business with

 

Session 12: Are traditional tiers and deal registration still relevant and if not what will replace them?

 

3:20-3:40

NETWORKING BREAK

3:45–4:45

                        SECOND WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

4:50-5:50

Evening panel: The future of Distribution – a panel of Distributors discusses best practice in leveraging their business models. 

 

7:00-Onwards

The Channel Focus Gala Evening Event

A Fabulous and Fun Event

Eat, Drink, and Be Merry with a Fabulous Band, Wonderful Food, and Great Colleagues.

 

Day 2:  Thursday, November 9th, 2023

7:30-8:15

BREAKFAST

8:15-9:15

Keynote: The shift from Channel to Ecosystem - is it real and if so, what is required to make the changes?

 

TRACK 1 - Managing Channels in a Time of Change

TRACK 2 - Improving Channel Performance.

Programs that Make a Difference

TRACK 3 – New Channel Thinking

9:25-10:05

Session 13: Keeping score on CAM and Partner productivity.

 

Session 14: Panel: As A Service Models -- how to effectively drive those through the channel?

 

 

Session 15: Panel: The rise of the agent model - what are the keys to a successful agent program?

10:10-10:30

NETWORKING BREAK

10:30-11:30

THIRD WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

11:35-12:15

Session 16: Panel:  Everybody wants the order and the credit - the latest thinking on fostering direct/indirect collaboration?

 

Session 17: How do you effectively track "influence"?

 

Session 18: The secrets revealed - How do you maximize returns from a Master Agent relationship?

12:15-12:45

Meet the Sponsors – Your Chance to Meet our Sponsors

12:50-1:50

LUNCH – Women’s Leadership Council Report

1:50-2:30

Session 19: Panel:  How do you balance and reward the importance of Sourced opportunities brought by partners and Influenced opportunities you bring partners into?

 

Session 20: Panel: MDF ROI – our panelists discuss, how they are tying $ invested to actual results.

 

 

Session 21: Panel: Best practice in Recruiting and onboarding agents.

 

2:30-3:30

FOURTH WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

3:30-3:50

NETWORKING BREAK

3:55-4:35

Session 22: Panel: Panelists share the key steps they have taken to build a program to effectively tackle the Enterprise market.

Session 23: Panel: How do you create meaningful Automation whilst still giving the partners the personal attention they need?

 

Session 24: Panel: Incentivising agents – what really works?

 

4:35-5:00

Benchmark Survey & Concluding Remarks: The Channel Focus Benchmark Survey - The Results - What Really Matters to Vendors and Partners?