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Agenda

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26th Anniversary Year

(The fourth virtual but very live edition!)

Channel Focus Virtual Spring 2023

April 19-20, 2023
All times in Pacific Time 

Day 1: Wednesday, April 19, 2023

 

8:45-9:00 Conference Introduction & New Initiatives
9:00-9:45

Opening Conference Panel: Managing a Channel in Challenging Times – Our Panel Discusses the Key Program Changes They Have Made in 2023

Panel: Lisa Citron – VP Global Partner Ecosystem – F5

Laura Falko – Head of Global Partner Marketing & Partner Programs – Broadcom

Micheal McCollough – Global VP Strategic Growth - Imperva

Craig Schlagbaum – SVP Indirect Channels & Channel Chief – Comcast Business & Masergy

Heather Deggans – COO & VP Go-To-Market Strategy, Global Partner Solutions - Microsoft

 

Moderator: Rod Baptie – CEO – Baptie & Co

 

 

TRACK 1 - Managing Channels in a Time of Change

TRACK 2 - Improving Channel Performance. Programs that Make a Difference

10:00-10:45

Session 1: 3 Channel Partners Discuss How their Business is Changing and How This Changes What They Need From Their Vendors.

Panel: Taylor Macdonald - CEO - RDBDG

James Laszko - CTO & Founder – Mythos Technology

Leslie Chiorazzi – Managing Partner – CMIT Solutions 

 

Moderator: Lisa Citron - VP of Global Partner Ecosystem - F5

Session 2: Building an Effective Social Strategy to Market to and Through Your Partners

Panel: Heather K. Margolis – SVP Marketing – 360insights

Dave Taylor – CMO – Impartner

Meaghan Sullivan-Moore – Head of Global Partner Marketing 

Vaughn Mordecai - SVP Partner & Business Development - Mindmatrix

 

Moderator: Cheryl Cook – SVP Global Partner Marketing - Dell Technologies

10:45-11:15 Break and Networking
11:15-11:55

Session 3: Developing a Strategy to Maximize Sales Through the MSP Channel

Panel: Vaughn Mordecai- SVP Partner & Business Development - Mindmatrix

Rob Rae - Corporate Vice President of Communities and Ecosystem - Pax8

Timm Hoyt - SVP WW Partners and Alliances - Sumo Logic

Chris Gray - VP NA Channels - Red Hat

 

Moderator: Gretchen O’Hara – Channel Chief, VP WW Channels & Alliances - Splunk                                                       

                                                                                            

Session 4: The Business Perspective - 3 Channel VPs Discuss How They Position the Channel to Their CFOs

Panel: Micheal McCullough - Global VP Strategic Growth - Imperva

Rachel Tuller - Head of Global Ecosystem & Programs - Cloudera

Louise McEvoy – VP US Channels - Trend Micro

Moderator: Larry Walsh - Founder, CEO & Chief Channel Analyst - Channelnomics

11:55-1:00 Lunchtime – Meet the Attendees (In Zoom)
1:00-1:45 Choice of 10 Workshops (In Zoom)
2:00-2:45

Session 5: Incentives and Rebates What Is Really Working in 2023?

Panel: Claudio Ayub - SVP TMT Practice – 360insights

Karlyn Bentley - SVP Client Partnership – Ansira

Chris Shrope – Hi–Tech Evangelist - Model N

Tricia Atchison – VP, Global Partner & Americas Marketing - Equinix

 

Moderator: Rachel Tuller – Head of Global Partner Program and Ecosystem Strategy - Cloudera

 

Session 6: Building an Effective Sales and Marketing Strategy for AWS and Azure

Panel: Alyssa Fitzpatrick - VP & GM Global Software and Services Partners – Intel

Carlos Blanco - VP Channels and Alliances – Jamf

Louise McEvoy – VP US Channels - Trend Micro

Jenni Flinders – SVP WW Partner Organization – NetApp

Guy Cunningham – VP Channel Sales - ClearDATA

 

Moderator: Raegan Wilson – Go-To-Market & Partner Ecosystems – Spur Reply

 

3:00–3:45

3 X 10 Minute Quick Tips Sessions – 5 Things You Can Do

1: To More Effectively Position the Channel to Your Finance Team - Rachel Tuller – Head of Global Partner Program and Ecosystem Strategy - Cloudera

2: To Gain Mindshare with GSIs - Chris Clinton – VP Global Strategic Partners and Alliances - Appian

3: To Help You Build an Agent Model - Carl White – VP Global Revenue Operations - Autodesk 

 

3:45-3:50 Closing Remarks

 

Day 2: Thursday April 20, 2023

8:45-9:00 Day’s Introduction & Women's Leadership Council Updates
9:00-9:45

Keynote Day 2: A Channel Ecosystem – What Does it Really Mean and How Do You Build One?

Panel: Larissa Crandall – VP Global Channel and Alliances – Veeam

Marc Monday – Global VP Strategic Partnerships – Sage

Cheryl Cook – SVP Global Partner Marketing - Dell Technologies

Joe Sykora - SVP WW Channels & Partner Sales - Proofpoint

 

Moderator: Rod Baptie – CEO – Baptie & Co

                                                     

 

TRACK 1 - Managing Channels in a Time of Change

TRACK 2 - Improving Channel Performance. Programs that Make a Difference

10:00-10:45

Session 7: Practical Steps You Should Take to Be Easy for Your Partners to Do Business With

Panel: Meg Brennan – VP of Global Channels – Riverbed Technology

Lori Cornmesser – SVP Global Channels and Alliances - Deepwatch

Pablo Garguilo - CRO - Alludo

Kenneth Fox - CEO – Channel Mechanics

 

Moderator: Heather K. Margolis – SVP of Marketing – 360insights

 

Session 8:The ClubNext Panel – What Are the Key Steps They Are Taking to Reach Their Career Goals?

Panel: Dalyn Wertz – Executive Director Indirect Channels – Comcast Business

Dangvy Keller – VP Alliance & Distribution Sales  - Veeam

Kim Lasseter - Global Director, Partner Advantage Program Design & Strategy - Google

Moderator: Frank Rauch – Global Channel Chief - Cato Networks

 

10:45-11:15 Break And Networking
11:15-11:55

Session 9: Developing A Channel Strategy to Target the Enterprise Market

Panel: Dave Allen – VP NA Partner Channel Sales – Akamai

Meg Brennan – VP of Global Channels – Riverbed Technology

John Bourne – SVP Global Channels and Alliances – Verint

 

Moderator: Meaghan Sullivan – Moore – VP Global Partner Marketing 

 

Session 10: Understanding and Building a Program to Manage the Complete Partner Lifecycle

Panel: Dave Taylor – CMO - Impartner

Chris Jones – AVP Sales Channel – AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business

Kate Caday - Director, Channel & Ecosystem Strategy – Spur Reply

Craig Patterson – SVP Global Channels - Aryaka

 

Moderator: Vaughn Mordecai – SVP Partner & Business Development - Mindmatrix

 

11:55-1:00 Lunchtime Meet the Attendees (In Zoom)
1:00-2:00 Choice Of 10 Workshops (In Zoom)
2:30-3:15

Session 11: What Are the Most Important Program Elements for A Recurring Revenue Model?

Panel: Richard Flynn - Partner & CMO – Spur Reply

Craig Schlagbaum – SVP Indirect Channels & Channel Chief – Comcast Business & Masergy

Jeff McCullough - Global VP Partnerships

Heather Tenuto - CRO - Zift Solutions

 

Moderator: Larry Walsh - Founder, CEO & Chief Channel Analyst - Channelnomics

Session 12: How Do You Develop a Set of Metrics to Measure the Real Success of Your Partner Programs?

Panel: Karen Strub – VP Program Management - Vistex

Matt Pijut   - SVP Client Partnership – Ansira

Donald Barlow – Senior Solutions Consultant - Model N

Aimie Vargas - VP of Customer Success - Zift Solutions

 

Moderator: Matt Cook - VP Global Partner Organization - Ciena 

 

3:15–3:20 Closing Remarks