Channel Focus 2023 Virtual Event

Channel Focus Virtual 2023

Agenda

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26^th Anniversary Year

(The fourth virtual but very live edition!)

Channel Focus Virtual Spring 2023

April 19-20, 2023
All times in Pacific Time

Day 1: Wednesday, April 19, 2023

8:45-9:00	Conference Introduction & New Initiatives
9:00-9:45	Opening Conference Panel: *Managing a Channel in Challenging Times – Our Panel Discusses the Key Program Changes They Have Made in 2023* *Panel: Lisa Citron – VP Global Partner Ecosystem – F5* *Laura Falko –* Head of Global Partner Marketing & Partner Programs – Broadcom *Micheal McCollough – Global VP Strategic Growth - Imperva* *Craig Schlagbaum – SVP Indirect Channels & Channel Chief – Comcast Business & Masergy* *Heather Deggans – COO & VP Go-To-Market Strategy, Global Partner Solutions - Microsoft* *Moderator: Rod Baptie – CEO – Baptie & Co*
	TRACK 1 - Managing Channels in a Time of Change	TRACK 2 - Improving Channel Performance. Programs that Make a Difference
10:00-10:45	Session 1: 3 *Channel Partners Discuss How their Business is Changing and How This Changes What They Need From Their Vendors.* *Panel: Taylor Macdonald - CEO - RDBDG* James Laszko - *CTO & Founder – Mythos Technology* Leslie Chiorazzi – Managing Partner – CMIT Solutions *Moderator: Lisa Citron - VP of Global Partner Ecosystem - F5*	Session 2: Building an Effective Social Strategy to Market to and Through Your Partners *Panel: Heather K. Margolis – SVP Marketing – 360insights* *Dave Taylor – CMO – Impartner* *Meaghan Sullivan-Moore – Head of Global Partner Marketing* *Vaughn Mordecai - SVP Partner & Business Development - Mindmatrix* *Moderator: Cheryl Cook – SVP Global Partner Marketing - Dell Technologies*
10:45-11:15	Break and Networking
11:15-11:55	Session 3: Developing a Strategy to Maximize Sales Through the MSP Channel *Panel: Vaughn Mordecai- SVP Partner & Business Development - Mindmatrix* Rob Rae - Corporate Vice President of Communities and Ecosystem - Pax8 *Timm Hoyt - SVP WW Partners and Alliances - Sumo Logic* *Chris Gray - VP NA Channels - Red Hat* Moderator: Gretchen O’Hara – Channel Chief, VP WW Channels & Alliances - Splunk	Session 4: The Business Perspective - 3 Channel VPs Discuss How They Position the Channel to Their CFOs *Panel: Micheal McCullough - Global VP Strategic Growth - Imperva* *Rachel Tuller - Head of Global Ecosystem & Programs - Cloudera* *Louise McEvoy – VP US Channels - Trend Micro* Moderator: Larry Walsh - *Founder, CEO & Chief Channel Analyst - Channelnomics*
11:55-1:00	Lunchtime – Meet the Attendees (In Zoom)
1:00-1:45	Choice of 10 Workshops (In Zoom)
2:00-2:45	Session 5: Incentives and Rebates What Is Really Working in 2023? *Panel: Claudio Ayub - SVP TMT Practice – 360insights* *Karlyn Bentley - SVP Client Partnership – Ansira* *Chris Shrope – Hi–Tech Evangelist - Model N* *Tricia Atchison – VP, Global Partner & Americas Marketing - Equinix* *Moderator: Rachel Tuller – Head of Global Partner Program and Ecosystem Strategy - Cloudera*	Session 6: Building an Effective Sales and Marketing Strategy for AWS and Azure *Panel: Alyssa Fitzpatrick - VP & GM Global Software and Services Partners – Intel* *Carlos Blanco - VP Channels and Alliances – Jamf* *Louise McEvoy – VP US Channels - Trend Micro* *Jenni Flinders – SVP WW Partner Organization – NetApp* *Guy Cunningham – VP Channel Sales - ClearDATA* *Moderator: Raegan Wilson – Go-To-Market & Partner Ecosystems – Spur Reply*
3:00–3:45	3 X 10 Minute Quick Tips Sessions – 5 Things You Can Do *1: To More Effectively Position the Channel to Your Finance Team - Rachel Tuller – Head of Global Partner Program and Ecosystem Strategy - Cloudera* *2: To Gain Mindshare with GSIs - Chris Clinton – VP Global Strategic Partners and Alliances - Appian* *3: To Help You Build an Agent Model - Carl White – VP Global Revenue Operations - Autodesk*
3:45-3:50	Closing Remarks

Day 2: Thursday April 20, 2023

8:45-9:00	Day’s Introduction & Women's Leadership Council Updates
9:00-9:45	Keynote Day 2: A Channel Ecosystem – What Does it Really Mean and How Do You Build One? *Panel: Larissa Crandall – VP Global Channel and Alliances – Veeam* *Marc Monday – Global VP Strategic Partnerships – Sage* *Cheryl Cook – SVP Global Partner Marketing - Dell Technologies* Joe Sykora - SVP WW Channels & Partner Sales - Proofpoint *Moderator: Rod Baptie – CEO – Baptie & Co*
	TRACK 1 - Managing Channels in a Time of Change	TRACK 2 - Improving Channel Performance. Programs that Make a Difference
10:00-10:45	Session 7: Practical Steps You Should Take to Be Easy for Your Partners to Do Business With *Panel: Meg Brennan – VP of Global Channels – Riverbed Technology* *Lori Cornmesser – SVP Global Channels and Alliances - Deepwatch* *Pablo Garguilo - CRO - Alludo* *Kenneth Fox - CEO – Channel Mechanics* *Moderator: Heather K. Margolis – SVP of Marketing – 360insights*	*Session 8:The ClubNext Panel – What Are the Key Steps They Are Taking to Reach Their Career Goals?* Panel: Dalyn Wertz – Executive Director Indirect Channels – Comcast Business Dangvy Keller – VP Alliance & Distribution Sales - Veeam Kim Lasseter - Global Director, Partner Advantage Program Design & Strategy - Google Moderator: Frank Rauch – Global Channel Chief - Cato Networks**
10:45-11:15	Break And Networking
11:15-11:55	Session 9: Developing A Channel Strategy to Target the Enterprise Market *Panel: Dave Allen – VP NA Partner Channel Sales – Akamai* *Meg Brennan – VP of Global Channels – Riverbed Technology* *John Bourne – SVP Global Channels and Alliances – Verint* *Moderator: Meaghan Sullivan – Moore – VP Global Partner Marketing*	Session 10: Understanding and Building a Program to Manage the Complete Partner Lifecycle *Panel:* *Dave Taylor – CMO - Impartner* *Chris Jones – AVP Sales Channel – AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business* *Kate Caday - Director, Channel & Ecosystem Strategy – Spur Reply* *Craig Patterson – SVP Global Channels - Aryaka* *Moderator:* *Vaughn Mordecai – SVP Partner & Business Development - Mindmatrix*
11:55-1:00	Lunchtime Meet the Attendees (In Zoom)
1:00-2:00	Choice Of 10 Workshops (In Zoom)
2:30-3:15	Session 11: What Are the Most Important Program Elements for A Recurring Revenue Model? *Panel: Richard Flynn - Partner & CMO – Spur Reply* Craig Schlagbaum – *SVP Indirect Channels & Channel Chief – Comcast Business & Masergy* *Jeff McCullough - Global VP Partnerships* *Heather Tenuto - CRO - Zift Solutions* *Moderator: Larry Walsh - Founder, CEO* *& Chief Channel Analyst - Channelnomics*	Session 12: How Do You Develop a Set of Metrics to Measure the Real Success of Your Partner Programs? *Panel: Karen Strub – VP Program Management - Vistex* *Matt Pijut - SVP Client Partnership – Ansira* *Donald Barlow – Senior Solutions Consultant - Model N* Aimie Vargas - VP of Customer Success - Zift Solutions *Moderator: Matt Cook - VP Global Partner Organization - Ciena*
3:15–3:20	Closing Remarks