10:30

Introduction to Channel Focus Women’s Leadership Council

10:30–5:00

Channel Focus Women’s Leadership Council

Sessions and Workshops

Details to be Announced.

6:30-Onwards

The Conference Welcome Event

7:30-8:15

                                                                   BREAKFAST

8:15-9:15

Keynote: Panel: We’re All Talking About the Channel Eco-System but What Does it Mean and How Do You Build One?

Panel:

Tricia Atchison - VP WW Partner Engagement & Experience - Citrix

Cheryl Cook - SVP Global Partner Marketing - Dell

Kathleen Curry - Head of WW Strategic Alliances - AWS

Alyssa Fitzpatrick - VP & GM, SMG, Global Partner Sales - Intel

Donna Grothjan – Head of WW Partners – Aruba

TRACK 1 - Managing Channels in a Time of Change

TRACK 2 - Improving Channel Performance.

Programs that Make a Difference

Track 3 – New Channel Thinking

9:30-10:10

Session 1: How Do You Integrate and Measure Your Partners Role in Your Customer Success Strategy?

Presenter:

Christian Alvarez - SVP WW Channels - Nutanix

Session 2: Panel: The Latest Thinking on Partner Portals – What are Partners Really Looking For?

Panel:

Jeff McCullough – VP Global Partnerships – SolarWinds

Session 3: Panel:  If MDF is Dead – What Will Replace It?

Panel:

Claudio Ayub - SVP TMT Practice - 360insights

Rachel Tuller - Head of Global Channels & Alliances - Cloudera

Keri Bolding - VP Channel Sales -Sierra Wireless

Nick Tidd - VP Global Partner Organization - Poly

10:10-10:30

                                                   NETWORKING BREAK

10:35-11:15

Session 4:  Leveraging Your Partners to Sell Services in an XaaS Model.

Presenter:

Rob Rae - SVP Business Development – Datto, Inc

Session 5: Building a Marketing Strategy that is Flexible Enough to Meet the Needs of Partners with Widely Differing Marketing Capabilities.

Presenter:

Kevin Dean - Chief Strategy Officer - Mindmatrix

Session 6: Panel: The CAM of the Future: What are the Key Skill Sets They Will Need?

Panel:

Lisa Citron - VP Global Channel Sales - F5

Larissa Crandall - VP WW Channels & Alliances - Gigamon

John Muscarella - Executive Director National Indirect Sales Channels - Cox Business

11:20-12:20

                                  FIRST WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

12:20-1:50

SPECIAL LUNCH SESSION: Challenging Traditional Thinking – The Steps You Need to Take to Leverage New Channel Opportunities?

Presenter:

John Moses – VP Americas Partner Sales - Cisco

1:50-2:30

Session 7: Panel: Best Practices in Leveraging Marketplace Private Offers.

Panel:

Marc Monday - VP Global Strategic Partnerships - Sage

Carlos Blanco - VP Channels - Jamf

Session 8: Partner Performance Metrics – Building a Model to Measure Success.

Presenter:

Charlie Tomeo - CRO - Axcient

Session 9: Panel: The Latest Thinking on Partner Compensation – What Should You Be Paying For?

Panel:

Karyn Mackie - Head of WW Partner Programs - Cohesity

Tiffany Dunn - VP Channel Sales NA - Aircall

Nina Harding - Global Chief of Partner Advantage & Strategy & Programs - Google

Roland Zelles - SVP WW Sales & CRO - Autodesk

2:35-3:15

Session 10: Beyond Partner Recruitment – How Do You Effectively Activate and Engage with a New Partner?

Presenter:

Taylor Macdonald - Founder - RDBDG

Session 11: Panel: Cutting Through the Noise: How Do You More Effectively Communicate with Your Partners?

Panel:

Nina Harding - Global Chief of Partner Advantage & Strategy & Programs – Google

Moderator:

Frank Rauch - Head of WW Channel Sales - Checkpoint

Session 12: How Do You Integrate Partners into Your Overall Marketplace Strategy?

Presenter:

Lynn Holmgren - EVP-CAO - E2Open

3:20-3:40

NETWORKING BREAK

3:45–4:45

                        SECOND WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

4:50-5:50

Evening Panel: The Partner Panel – 4 Partners Discuss the Key Steps They Have Taken to Transition Their Business and How This Changes What They Want From Their Vendors.

Panel:

Bob Coppedge - Owner/CEO - SimplexIT

7:00-Onwards

The Channel Focus Gala Evening Event

A Fabulous and Fun Event

Eat, Drink, and Be Merry with a Fabulous Band, Wonderful Food, and Great Colleagues.

   Day 2: Thursdsay, September 15, 2022

7:30-8:15

BREAKFAST

8:15-9:15

KEYNOTE: What are the Biggest Partner Challenges We Face Today and How Do We Overcome Them?

TRACK 1 - Managing Channels in a Time of Change

TRACK 2 - Improving Channel Performance.

Programs that Make a Difference

TRACK 3 – New Channel Thinking

9:25-10:05

Session 16: Partner Retention – The Key to a Successful Partner Program.

Presenter:

Larissa Crandall - VP WW Channels & Alliances - Gigamon

Session 17: Panel: The Demise of Technical Certification and the Rise and Rise of Sales and Marketing Enablement – How Do You Re-Define What is Important in Your Channel Program?

Panel:

Heather Margolis - SVP of Marketing - 360Insights

Session 18: Panel: Does Distribution Have a Role in Your Channel Eco-System?

Panel:

Meg Brennan - VP Global Channels - Riverbed Technology

Keri Bolding - VP Channel Sales- Sierra Wireless

Nick Tidd - VP Global Partner Organization - Poly

10:10-10:30

NETWORKING BREAK

10:30-11:30

THIRD WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

11:35-12:15

Session 19: Panel: Building an MSP Program: What Do They Really Want?

Panel:

Scott Musson - VP Global Strategic Partnerships - Elastic

Rob Rae - SVP Business Development – Datto, Inc

Session 20: The Latest Thinking on Influencer Programs.

Session 21: The Latest Thinking on Hardware Sales Models in an ‘As a Service’ World.

Presenter:

Donna Grothjan - Head of WW Partners - Aruba

12:15-12:45

Meet the Sponsors – Your Chance to Meet our Sponsors

12:50-1:50

LUNCH – Women’s Leadership Council Report

1:50-2:30

Session 22: Panel: Internal Conflict - How Do You Bring Direct and The Channel Team Closer Together?

Panel:

Dave Allen - VP Americas Channels - Akamai

Carlos Blanco - VP Channels - Jamf

Session 23: The Journey from a Channel Fulfilment to a Channel First Strategy.

Presenter:

Micheal McCollough - Global VP of Strategic Growth- Imperva

Session 24: Panel: How Will the Agent Model Evolve, and Will It Become More Prevalent in the Cloud and IT World?

Panel:

Chris Jones - AVP Sales Channel - AT&T Integrated & Partner Solutions/Alliance Channel/ACC Business - AT&T

Tiffany Dunn - VP Channel Sales NA - Aircall

Roland Zelles - SVP WW Sales & CRO - Autodesk

2:30-3:30

FOURTH WORKSHOP SERIES – CHOICE OF 12 WORKSHOPS

3:30-3:50

NETWORKING BREAK

3:55-4:35

Session 25: How Has The GSI Model Evolved, and How Should a Smart Vendor Respond?

Presenter:

Frank Rauch - Head of WW Channel Sales - Checkpoint

Session 26: Panel: How Do You Build a Program to Attract More Specialized, Vertically Focused Partners?

Session 27: First Steps – Creating a Partner Program in a Green Field Environment!

Presenter:

Nancy Sperry - VP of Strategic Partnerships & Business Development - Allego

4:35-5:00

Benchmark Survey & Concluding Remarks: The Channel Focus Benchmark Survey - The Results - What Really Matters to Vendors and Partners?