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TOPIC: Agency in a box

Agency in a box 5 years 2 months ago #136

  • AlexSmith
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We're looking at providing our partners with an agency in a box model this will include SEO, digital marketing consultancy, Telemarketing an events company etc. However we want it to be part co-op and part discretionary has anyone any ideas on how to structure this?
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Agency in a box 5 years 2 months ago #138

  • SamEverett
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The key here is lots of communication and really solid training for the agencies you bring in. You'll also need to carefully monitor not just results but the relationships the agencies you employ build with your channel partners. If you want to move to part MDF you will need to educate your partners on what marketing plans you are looking for building templates works well. Also don't change overnight and sell it as a benefit where great marketing will be properly recognized.
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