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WHITEPAPER: Getting the most out of your Channel Marketing Investments
Birch Worldwide specialized channel marketing services and operations organization faced a serious challenge with one of their clients: They needed to double the benefit generation of the client’s top program, with evidence to back up those results, on a reduced budget.
In addition, it had to be a positive experience for their partners. The client was understandably concerned about how they were going to achieve those requirements and how they would make it work for their channel.
In addition, it had to be a positive experience for their partners. The client was understandably concerned about how they were going to achieve those requirements and how they would make it work for their channel.
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