Whitepaper: 5 Things every vendor can do to build stronger partner relationships

Channel relationships are complicated. Everyone is working towards the same goal from different perspectives. This can lead to misunderstandings, disagreements and even complacent attitudes. In channel relationships, three foundational pillars exist – product, program and people. Product is essential, and for vendors, distributors and resellers, the key is finding the right products and services for the customer. This commitment to fit-for-purpose drives all sales. Everyone wants to work together to get the product to the customer.

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