WEBINAR: The Hybrid Sales Channel: Bridging the Gap Between Direct and Indirect Sales

End customers are continuing to change the way that they buy, creating a market mandate for vendors and partners to change the ways that they sell: being focused on the outside-in, in their coverage strategies and execution all the way down to the direct territory and partner sales rep level.

Join Rich Blakeman, the author of the just-released and thought leading book "The Hybrid Sales Channel," as he walks us through new perspectives on how to ignite true organic growth without adding resource - by gaining effective and efficient alignment of direct and indirect resources in a breakthrough version of a hybrid model.

Key points include:

- The market drivers that bring about the need for a new type of Hybrid Sales Channel.

- Critical objectives and obstacles around aligning coverage models for growth rather than maximizing for cost.

- The basic design principles of a Hybrid Sales Channel model that keeps the Customer at the Core.

- Key alignment and implementation steps to get to a Hybrid Model.

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