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PRESENTATION: Best Practice in MDF Utilization and Effectiveness
Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness.
Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market share. MDF funds are often left unspent, or worse, spent on superfluous “marketing activity” such as diaries and mouse pads.
How can technology Vendors get more Partners to engage in co-marketing campaigns that drive revenue and market share? What are the key challenges to overcome, and how are some of the world’s best channel marketers addressing these challenges?
Topics include:
Reasons why Partners often don’t engage in your co-marketing campaigns
How to manage joint marketing planning with high volumes of mid-market Partners
Best practices in Partner engagement and MDF utilization globally
Key take-aways that you can immediately implement with your channel team
Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market share. MDF funds are often left unspent, or worse, spent on superfluous “marketing activity” such as diaries and mouse pads.
How can technology Vendors get more Partners to engage in co-marketing campaigns that drive revenue and market share? What are the key challenges to overcome, and how are some of the world’s best channel marketers addressing these challenges?
Topics include:
Reasons why Partners often don’t engage in your co-marketing campaigns
How to manage joint marketing planning with high volumes of mid-market Partners
Best practices in Partner engagement and MDF utilization globally
Key take-aways that you can immediately implement with your channel team
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