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Co-op MDF and Incentives
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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...
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Tina Lauzon, Former Vice President, Marketing, hawkeye Channel
This white paper by Tina Lauzon focuses on Vendors. Today they are balancing defining cloud strategies, leveraging core technologies, and evolving their product positioning in concert with assessing their direct and indirect sales strategies. With these m ...
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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions
www.bhengagement.com/services/channel/
Most channel marketers have a dysfunctional relationship with layered incentives. They know that incenting sales-driving behaviors, such as training and product demo, can make a partner feel more personally invested in selling their product, thereby drivi ...
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Vaughn Aust, Former VP, Product, hawkeye Channel
Download the whitepaper on The Date Driven Organization: Your MDF Program Is your MDF program really making a difference? Need to report ROI for your MDF program, but not sure where to begin? Join us as Vaughn Aust, former VP Client Solutions at haw ...
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Jennifer Hartwell, Product Marketing Manager, Revitas, Inc.
Featuring highlights from a primary research study performed by the Channel Focus Community on behalf of Revitas, this white paper explores the needs and desires of different types of channel programs from the voice of partners. It also then contrasts the ...
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