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WHITEPAPER: MFD and Co-Op: A Results Based Guide To What Works
The business of selling through channels is enormously complex. Companies have different cultures, different partner types and tiers, and different product groups. Effective MDF and Co-op programs have an important role to play in making it work.
This whitepaper reviews their driving forces, what they are and how they have changed, what they may look like in future, their essential features and how to increase the uptake of MDF and Co-op programs by channel partners.
This whitepaper reviews their driving forces, what they are and how they have changed, what they may look like in future, their essential features and how to increase the uptake of MDF and Co-op programs by channel partners.
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Tony White, Managing Director, Birch Worldwide
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